Campaign Manager
4 weeks ago
Position Overview: As a Campaign Manager for Unigage, you will play a crucial role in optimizing and managing our advertising campaigns on meta and google. You will be responsible for planning, executing, and optimizing marketing campaigns to increase visibility, drive traffic, and boost sales for our products on various platforms. Your strategic approach and analytical mindset will help maximize ROI and achieve our business goals.This role requires a deep understanding of advertising tools, strategies, and best practices, as well as a keen analytical mindset to make data-driven decisions.
Key Responsibilities:
Develop comprehensive advertising strategies and manage end-to-end campaign execution for multiple clients.
Plan and execute advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, for Meta and Google ads.
Monitor campaign performance, analyze data, and provide insights to improve key metrics such as click-through rates (CTR), conversion rates, and sales.
Conduct keyword research and optimize product listings to enhance visibility and relevance in Amazon's search results.
Collaborate with cross-functional teams, including marketing, sales, and product management, to align advertising strategies with overall business goals.
Implement A/B testing to identify and implement improvements in campaign performance.
Stay up-to-date with Meta and Google advertising policies, algorithms, and industry trends to maintain a competitive edge.
Manage advertising budgets effectively to achieve optimal return on investment (ROI) for clients.
Monitor competitor activities on the marketplaces and identify areas where we can differentiate ourselves and gain a competitive edge.
Qualifications and Skills:
Bachelor's degree in Marketing, Advertising, Business, or a related field.
1-3 years of proven experience in managing Meta and Google advertising campaigns.
In-depth knowledge of Meta and Google Advertising Console, campaign structures, and bid optimization techniques.
Strong understanding of e-commerce, online retail, and the dynamics of the marketplaces.
Excellent written and verbal communication skills to create compelling ad copy and collaborate effectively with team members.
Highly detail-oriented, with the ability to manage multiple campaigns and priorities simultaneously.
A results-driven mindset with a focus on achieving and exceeding performance targets.
Familiarity with Amazon SEO practices and product listing optimization is a plus.
Having knowledge of Excel and its formulas is a valuable skill that can significantly enhance your ability to perform data analysis, calculations, and data manipulation efficiently.
Why Join Us:
Opportunity to work with a dynamic and diverse team in a fast-paced, innovative environment.
Access to cutting-edge tools and resources to enhance your campaign management skills.
Competitive salary and comprehensive benefits package.
A chance to make a significant impact on Amazon's growth and success.
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