Content Specialist

3 weeks ago


delhi, India Vidyamandir Classes Full time
Key Responsibilities:
Content Creation:
Develop and design original, high-quality content (posts, videos, graphics, stories, etc.) for social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.).
Write clear, engaging captions and copy tailored to each platform’s audience.
Create engaging content that reflects the brand’s tone, voice, and visual style.
Content Strategy:
Assist in planning and implementing social media content calendars.
Stay up-to-date on social media trends and best practices to ensure content is innovative and engaging.
Collaborate with the marketing team to develop content strategies that align with campaign goals.
Platform Management:
Schedule and publish posts across all relevant social media channels.
Monitor and respond to audience comments, messages, and interactions in a timely manner.
Maintain a consistent brand voice and presence across all platforms.
Performance Tracking & Optimization:
Analyze and report on content performance using tools like Google Analytics, Meta Insights, etc.
Optimize content based on data and audience insights to drive higher engagement.
Identify opportunities for improvement and adjust strategies as needed.
Collaboration:
Work closely with graphic designers, videographers, and copywriters to produce multimedia content.
Coordinate with influencers, partners, and external agencies when needed.
Participate in brainstorming sessions for new campaign ideas.
Community Engagement:
Engage with the online community by initiating conversations, responding to inquiries, and building relationships with followers.
Identify and collaborate with micro-influencers and brand advocates.
Requirements:
Bachelor’s degree in Marketing or MBA Communications, Design, or related field.
Proven experience in social media content creation and management.
Strong proficiency with social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube).
Excellent communication and copywriting skills.
Strong attention to detail and the ability to multitask.
Ability to analyze data and provide actionable insights.
Creativity and the ability to think outside the box.
Preferred:
Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
Experience with social media advertising platforms.
Experience in photography, videography, or animation is a plus.
Benefits:
Competitive salary.
Excellent Working Environment
Opportunities for professional growth and development.
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