Senior Marketing Manager – E-commerce

2 days ago


Hyderabad, India Flychem Full time

We are seeking an experienced and growth-focused Senior Marketing Manager to lead our D2C and e-commerce marketing initiatives. The ideal candidate has deep expertise in FMCG and Beauty/Personal Care, combined with proven success in social media marketing, influencer collaborations, funnel-based advertising, content strategy, and marketplace management. This role requires a hands-on marketer who can own the full customer journey from awareness to retention while driving measurable growth across all digital touchpoints.Key Responsibilities- Develop and execute a high-impact D2C marketing strategy across all digital channels.- Plan and manage annual/quarterly budgets, forecasts, and performance targets.- Collaborate cross-functionally with product, sales, design, and operations teams.- Lead content strategy across Instagram, Facebook, YouTube, and emerging social platforms.- Oversee content creation, storytelling, and brand positioning tailored to FMCG/beauty audiences.- Build and manage influencer marketing campaigns, from outreach to negotiation and performance tracking.- Track ROI and optimize influencer partnerships based on data.- Plan, execute, and optimize performance ads across Meta, Google, YouTube, and other ad platforms.- Implement full-funnel ad strategies—awareness, consideration, retargeting—to improve CAC and LTV.- Oversee marketplace advertising (sponsored ads, display ads) to boost visibility and sales.- Analyze marketplace performance dashboards and optimize campaigns accordingly.- Build automated customer journeys and segmentation strategies to increase repeat purchases.- Monitor LTV, churn, and repeat rate to guide long-term retention strategy.- Use analytics tools (GA4, Shopify, marketplace dashboards, CRM tools) to guide strategy.Qualifications & Requirements- 5+ years of experience in E-commerce/D2C marketing.- Experience in FMCG and Beauty/Personal Care industries is highly preferred.- Proven expertise in Social media marketing, Influencer marketing, Funnel-based performance ads, Content & media management, Marketplace management (listings, ads, catalog)- Strong analytical skills and comfort with data-driven decision making.- Hands-on experience with Shopify or other e-commerce platforms.- Excellent communication, project management, and leadership skills.- Experience working with creative agencies, influencer platforms, or affiliate networks.



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