Senior Retention Manager

Our Cause: Rapido is India’s largest bike taxi player focused on solving the first and last-mile connectivity problem for India. We believe that 2 Wheelers are the right mode of transport for developing countries like India and have much more scope than 4 wheelers, which is also reflected in the fact that the number of 2 wheelers is significantly more than the number of 4- wheelers. We have operations in close to 100 cities and are the undisputed market leader in this space. About Rapido Our services include on-demand Bike-taxi, Auto, Cab, Parcel/Delivery among others. We have changed the concept of intra-city travel and made last-mile connectivity affordable to all. Along with being the #1 choice of 10 million people, we have also built a solid captain base of over 5 million registered captains, who have bettered their lives with Rapido. You will only grow with us with the right balance of ambition, fun, and transparent work culture As a Senior Manager in CRM team, you will be responsible for developing and executing effective strategies aimed at increasing user engagement, reducing customer churn and increasing customer lifetime value. The ideal candidate will have a deep understanding of customer behavior, strong analytical skills, and experience in developing and implementing successful retention campaigns. Develop and execute CRM strategies: Design and implement comprehensive CRM programs across the customer lifecycle, including onboarding, engagement, retention, win-back, and loyalty initiatives. ● Develop targeted campaigns and personalized experiences for each segment. ● Channel Management: Leverage a multi-channel approach, including push notifications, in-app banners, email, SMS, WhatsApp, and other relevant channels to deliver timely and impactful messages. ● Data Analysis & Insights: Analyse customer data, campaign performance, and market trends to identify areas for improvement and optimize campaigns for maximum ROI. ● A/B Testing & Experimentation: Conduct rigorous A/B testing and experimentation to continuously optimize campaigns and identify the most effective strategies. ● Team Leadership: Lead and mentor a high-performing team of CRM specialists, providing guidance, training, and support. ● Stakeholder Collaboration: Collaborate closely with cross-functional teams, including Product, Marketing, Discounting, and Category teams, to align on strategic initiatives and ensure seamless execution. ● Stay abreast of the latest CRM trends, technologies, and best practices in the industry. Proven Experience: Seeking a professional with 5+ years of experience in CRM Or Customer Marketing roles preferably in a consumer-internet company of scale, with a strong track record of success in driving customer engagement and revenue growth ●Team Leadership: Proven experience in leading and mentoring high-performing teams ●Data-driven approach: Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions ● CRM Platform Proficiency: Proficiency in CRM tools such as Clevertrap/Moengage/Webengage ● Graduates or Post graduate from Tier-1/Tier-2 college ● Ability to work in a fast-paced environment and manage multiple projects simultaneously You can be part of the team that is helping daily commuters with economic and quicker rides. We break the regular office monotony and believe in free-flowing work culture. 5+ Lakh orders per day. You can be part of the team that is helping daily commuters with economic and quicker rides. We break the regular office monotony and believe in free-flowing work culture. • 5+ Lakh orders per day. You can be part of the team that is helping daily commuters with economic and quicker rides. We break the regular office monotony and believe in free-flowing work culture