Head of Digital Marketing

1 month ago

Mumbai, India Bonanza Portfolio Ltd Full time

Job Title : Head of Digital Marketing Location : Goregaon, Mumbai Reports to : Chief Marketing Officer (CMO) About Bonanza Group : Bonanza Group is a leading player in the fintech and finance industry, committed to providing innovative solutions that drive financial empowerment. We are seeking a dynamic and seasoned Head of Digital Marketing to lead our digital transformation efforts, driving growth and enhancing our online presence. This pivotal role will focus on orchestrating multi-channel campaigns, managing CRM systems, and ensuring top-tier customer experiences across web and mobile platforms. Job Description : We are looking for an experienced Head of Digital Marketing with expertise in digital marketing strategy, CRM management, and performance marketing across a range of industries including BFSI, automotive, travel, and e-commerce. The role demands a deep understanding of both paid and organic marketing, data-driven decision-making, customer lifecycle management, and the ability to lead cross-functional teams. Key Responsibilities : Digital Strategy Development : Create and execute a comprehensive digital marketing strategy covering paid, organic, social media, SEO, CRM, and content marketing, aligned with business goals and growth targets. CRM & Lifecycle Management : Lead the development of consumer lifecycle and promotional journey strategies, leveraging CRM systems to optimize lead nurturing, customer retention, and cross-channel communication. Omni-Channel Campaign Management : Develop and manage high-impact digital campaigns, integrating SEM, social media, display, programmatic, and omni-channel communication. Ensure effective personalization and dynamic content delivery across web, email, and SMS. Performance Marketing & Analytics : Drive performance marketing initiatives to improve key metrics such as CPA, CAC, ROI, ARPU, and conversion rates, using tools like Google Ads, Adobe Audience Manager, and Facebook Ads. Lead cohort analysis and build solutions for personalized ad communication and funnel marketing. Collaborative Leadership : Lead cross-functional teams, ensuring cohesive digital efforts across call centers, sales, finance, and other closure channels. Work with product, sales, and support teams to ensure alignment and integration of marketing efforts. SEO, ASO, and ORM Management : Oversee SEO and ASO strategies to enhance website performance and app store presence. Manage online reputation and ensure robust ORM practices, responding to reviews, queries, and feedback effectively. Vendor and Agency Relations : Act as the key point of contact for external agencies, including PR, media, and ad tech vendors, to ensure high-quality deliverables and campaign performance. Innovation and Growth : Stay ahead of emerging trends in digital marketing and CRM technology, incorporating AI-driven insights, automation, and hyper-local marketing solutions. Implement agile marketing strategies, allowing rapid adaptation to market trends and new opportunities. Team Leadership & Mentorship : Lead, mentor, and develop a team of digital marketing professionals, promoting a culture of continuous improvement and innovation. Build training plans for team members to enhance digital marketing skills across SEM, social, and data-driven marketing. Market Insights & Customer Understanding : Conduct market visits to gain direct customer insights, shaping targeted communication strategies that resonate with customer needs. Use hyper-local and aggregate tie-ups to customize communications based on regional preferences and competitors' positioning. Qualifications : Experience : Minimum of 8+ years in digital marketing and CRM, with at least 3 years in a leadership role. Industry Experience : Expertise across BFSI, automotive, e-commerce, travel, and similar verticals, with fintech/financial services experience being a plus. Education : Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or equivalent advanced degree is highly desirable. Tools & Platforms : Proficiency in digital marketing tools such as Google Ads, Adobe Audience Manager, Adobe Target, Facebook Ads, YouTube, HubSpot, SEMrush, and more. Skills : Strong analytical, project management, and team leadership skills, with a proven ability to manage substantial digital budgets. Why Join Bonanza Group : Innovative Work Culture : Join a team that values creativity and collaboration, with the opportunity to drive impactful digital transformations. Professional Development : Access to cutting-edge tools and platforms, and opportunities for growth and advancement. Competitive Compensation : A comprehensive salary package, benefits, and performance-based incentives.

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