Martech specialist

Proficiency in marketing automation tools like Marketo, SFMC, and Hub Spot, with experience in integration tools such as Zapier and Workato, along with a strong understanding of platform APIs. Job Overview: We are looking for an experienced Martech Specialist with 4-6 years of expertise to support our marketing technology (Mar Tech) stack and related integrations. The ideal candidate will have hands-on experience managing integrations between different marketing automation platforms, event management tools, and data systems. This role requires a strong background in data flow management, API usage, and SQL, coupled with excellent communication and project management skills. Key Responsibilities: Martech Stack Management: Manage and maintain various Martech tools, including but not limited to Marketo, marketing automation platforms, and event management tools. Handle day-to-day troubleshooting and optimization of integrations across platforms. Integrations and Data Flow: Design and implement seamless integrations between marketing platforms and other internal systems. Monitor and optimize data flow to ensure accuracy and consistency across systems. Utilize APIs and SQL to manage data exchange and create custom integrations where necessary. Project Management: Lead and manage end-to-end Martech projects, from requirement gathering to final delivery. Document project requirements, create detailed plans, and manage timelines to ensure timely delivery. Collaborate with cross-functional teams and stakeholders to ensure alignment and smooth project execution. Communication and Documentation: Develop comprehensive project documentation including technical requirements, process flows, and user guides. Act as the point of contact for all Martech-related queries, providing clear and effective communication both written and verbal. Technical Expertise: Leverage knowledge of APIs, databases, and SQL to customize, troubleshoot, and enhance system capabilities. Continuously explore and recommend new Martech solutions that can improve business efficiency. Stakeholder Management: Work closely with marketing, sales, and IT teams to understand business objectives and translate them into actionable Martech solutions. Regularly update stakeholders on project status, challenges, and milestones. Qualifications: Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field. 4-6 years of hands-on experience in Martech management, particularly with tools like Marketo, Salesforce, Hub Spot, or similar platforms. Strong expertise in APIs, integrations, and database management (SQL). Proven experience leading and managing Martech projects end-to-end. Excellent written and verbal communication skills. Strong problem-solving and analytical thinking abilities. Experience with event management tools and platforms (preferred). Additional Skills: Knowledge of data protection laws and compliance (GDPR, CASL, etc.). Ability to work independently and manage multiple tasks and projects simultaneously. Experience in working with global teams and stakeholders across different time zones.