Manager - performance marketing

3 weeks ago

Bengaluru, India Livspace Full time
ABOUT US
Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an e Commerce-like trusted, and predictable experience.
The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce- like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.
The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.
Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.
The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.
Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: Description
As a Performance Marketing specialist you will own all Paid Marketing channels and will work with the agency to deploy, monitor and strategies ad serving on these channels.
Develop state-of-the-art digital marketing strategies for demand generation and customer
engagement across all platforms with a focus on lead quality and volume
Planning digital marketing budgets across all geographies and channels
Efficiently deploying budgets by interfacing with the agency for optimal outputs
Partnering with internal and external creative agencies to conceptualize and implement the
communication on all touchpoints
Drive efficiency with a thorough understanding of measurement tools, attribution models, and
marketing funnel
Work closely with product and marketing teams to plan and execute 360 degree campaigns
Research, assess and implement best and emerging industry practices
Run experiments with clear success/failure metrics
External Skills And Expertise
Graduate or similar
Should have a relevant industry experience of 3-5 years
Expert understanding of all digital marketing channels - Facebook, Instagram, Google, Affiliates, Programmatic, Taboola, etc.
Working experience in advanced excel
Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy
Strong understanding of A/B testing, audience targeting, bidding strategies on facebook google platforms
Ability to understand business objectives and break them down into targets achievable through digital marketing
Ability to think through the user journeys and optimize communication on all touchpoints
Excellent analytical skills and in-depth knowledge in Digital Marketing
Strong communication skills (oral and written) and ability to work with minimum supervision.
Team player, flexible and adaptable to changing priorities.
Should have a proven expertise in handling B2 C marketing with a recognised brand (preferably in the tech/startup domain) and should be currently handling a monthly budget of 1cr or above.
Should be currently in a role where he/she manages an internal execution team or an agency.
Should have a previous hands on experience on Facebook Google marketing tools

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