Content Author/Writer

6 days ago

India Cradlewise Full time

Content Writer Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom We are all about sensing, learning and impacting the outcome for the baby and parents. We are working to reimagine the baby nursery to make it smart, intuitive and delightful. Calling all storytellers: Cradlewise is looking for a Content Writer to join our creative team. This role will balance editorial creativity with the ability to lean into data-driven SEO insights to grow Cradlewise’s organic website traffic and position the brand as a thought leader in the baby care and maternal wellness space. Ideate and write compelling sleep and wellness-based blogs, website copy, Google ads, product/service descriptions, and more. Explore and implement opportunities to develop new content formats. Identify valuable older content that can be updated for current audiences Work with the growth team to review and update metadata throughout the website and blog Collaborate with the marketing team to develop service-oriented content packages for new feature releases and major occasions. S. search trends to identify high-potential topics for parents, ensuring content is both timely and fully optimized. Metrics-driven approach to writing content meant to reach a wide audience. Maintaining SEO best practices to ensure recent content retains a competitive edge and fulfills parents’ needs. Strong writing skills, and ideally 3 - 5 years of writing experience. Bachelor’s degree in Communication Studies, Journalism, or English is required. Proficiency in conducting thorough research from credible sources, especially for topics related to parenting, baby care, and technology in the baby product industry. A keen eye for grammar, syntax, and fact-checking to ensure error-free, polished content. Proven ability to manage multiple projects and meet deadlines in a fast-paced environment. A strong understanding of Cradlewise’s brand voice and ability to communicate its message with consistency. Knowledge of digital marketing tactics, including SEO, email marketing, keyword research and web analytics. Experience with content management systems like WordPress. Ability to generate original ideas for creative and engaging content. Ability to write autonomously and maintain edits. Excellent organizational, planning, and collaboration skills. Previous experience with parenting brands or being a parent yourself is a huge plus Medical Insurance Fast professional growth: Significant responsibility for your project. Baby Tech - . Where would your next office be: This role is fully remote. Apply to LinkedIn Post with your Portfolio Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

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