Head of e-commerce/digital growth marketing

6 days ago

Delhi, India Upbott Consulting Full time
Job Description Location: Remote
We’re seeking a talented E-commerce/Digital Growth & Revenue Marketing Manager to lead our digital marketing efforts across various channels, including paid media, organic marketing, email campaigns, and more. The ideal candidate will have a strong focus on both growth and revenue generation in the e-commerce sector, with experience in building high-performing campaigns and driving measurable results.
Key Responsibilities
Strategic Growth Planning: Design and execute data-driven digital marketing strategies aimed at accelerating brand growth, increasing revenue, and enhancing customer engagement across multiple e-commerce platforms.
Campaign Management & Optimization: Oversee, manage, and optimize campaigns across a variety of digital channels, including SEO, SEM, paid social, email marketing, and affiliate partnerships, ensuring alignment with business objectives and maximizing ROI.
Performance Analysis & Revenue Tracking: Analyze key marketing performance metrics and revenue data to identify growth opportunities, track KPIs, and make data-informed decisions to continually optimize campaign performance.
Collaboration with Cross-Functional Teams: Work closely with teams in product management, merchandising, and IT to align marketing initiatives with overall business goals and provide insights that improve the customer experience.
Customer Insights & Market Research: Conduct thorough research into customer preferences, industry trends, and competitive positioning to refine strategies and stay ahead of market shifts.
Content & Messaging Consistency: Lead content strategy and ensure that all messaging is consistent, on-brand, and engaging, supporting our revenue growth objectives.
Budget Management: Allocate budgets efficiently for digital marketing efforts, prioritizing high-impact channels and initiatives to achieve maximum ROI.
Innovation & Trend Adaptation: Stay current with e-commerce marketing trends, technologies, and best practices, proactively implementing new approaches to maintain a competitive edge.
Team Leadership & Development: Lead, mentor, and inspire a team of digital marketing professionals, fostering a collaborative and results-focused environment.
Qualifications
Experience: 5+ years in growth-focused digital marketing roles, specifically within the e-commerce industry, with a strong record of driving revenue and customer engagement through multi-channel marketing.
Client Experience: Experience working directly with US-based clients is required.
Technical Skills: In-depth knowledge of e-commerce platforms and digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing tools.
Analytical Abilities: Strong analytical skills with the capability to interpret complex data, extract actionable insights, and make strategic decisions based on revenue performance metrics.
Communication & Collaboration: Excellent communication and interpersonal skills, with proven ability to work collaboratively across departments and with external stakeholders.
Optimization Experience: Demonstrated experience with A/B testing, conversion rate optimization, and other techniques to enhance performance and achieve revenue goals.
Creative Problem-Solving: Innovative thinker with a passion for developing fresh strategies and solving complex marketing challenges.
Educational Background: MBA in Marketing or a related field is highly preferred, along with certifications in relevant digital marketing tools or methodologies.
About Us:
Upbott Consulting Private Limited is an innovative e-commerce technology and marketing consulting firm serving B2 B and B2 C businesses in the US and UK. Founded in 2017, we have rapidly grown and expanded into strategic marketing consulting over the past five years. Our team of seasoned e-commerce professionals, with 15 years of experience, excels in solving complex e-commerce challenges and exceeding customer expectations. We seek self-motivated, creative professionals with a commitment to delivering exceptional e-commerce solutions. Join us to work with international clients and advance your career in a dynamic environment.
If you have the zeal and potential to work with us, we look forward to working with you Drop us a line with your resume at

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