Content Writer

1 week ago

Noida, India Astroinvite Full time

Job Title: Content Writer (Meta Ads Scripts + SEO) Location: Sec 58, Noida Employment Type: Full-time, On-site About the Role We are hiring a Content Writer with 3–5 years of experience who can write high-converting Meta ads scripts , performance-focused copy, and long-form content. You should be comfortable working with ad copy frameworks like PAS (Problem–Agitate–Solution) , writing SEO-friendly blogs , YouTube scripts , and social media content (static + carousel posts). If you understand or are interested in astrology , that’s a strong plus. Key Responsibilities 1. Meta Ads & Performance Copywriting Write high-converting Meta (Facebook/Instagram) ad scripts for video ads (shorts, reels, UGC, VSL, etc.). Use proven frameworks like PAS, AIDA, Hook–Story–Offer , etc. Create multiple variations of hooks, angles, and CTAs for A/B testing. Write short, punchy copy for: Static ads Carousel ads Offer banners & retargeting ads 2. SEO-Friendly Blogs & Website Content Plan and write SEO-friendly blog articles based on given keywords & topics. Structure blogs with clear headings, internal links, and on-page SEO basics . Write landing page copy that is both conversion-focused and search-friendly . 3. YouTube & Video Scripts Write YouTube video scripts (educational, storytelling, or sales-focused). Draft hooks, intros, body flow, CTAs , and closing lines in a natural, conversational tone. Adapt scripts for different formats: long-form, shorts, reels . 4. Social Media Content (Static & Carousel) Write captions, headlines, and on-image copy for static creatives and carousels. Convert one idea into multiple posts/content formats . Work closely with the design team to give clear copy directions for creatives . 5. Content Strategy & Calendars Help plan and maintain monthly social media content calendars . Align content with campaigns, launches, offers, and seasonal events/festivals . Brainstorm new content ideas, hooks, and series with the marketing team. Requirements 3–5 years of experience in copywriting/content writing for performance marketing / digital brands. Proven experience in: Writing Meta/Facebook/Instagram ad copy and scripts SEO-friendly blogs YouTube/video scripts Social media static + carousel copy Strong command over English ; comfort with simple Hindi / Hinglish tone is a big plus. Solid understanding of frameworks like PAS, AIDA, Problem–Solution, Hook-based copy, etc. Ability to write clear, emotional, benefit-driven, and conversion-focused copy . Basic understanding of SEO (keywords, headings, meta descriptions, intent). Comfortable working with designers, media buyers, and founders in a fast-paced environment . Good to Have Knowledge/interest in astrology, spirituality, Vedic concepts, or gemstones . Experience writing for Indian audiences in Hinglish . Prior work with D2C brands, education, or high-ticket services . Ability to analyze ad performance data (CTR, CPC, conversions) and tweak copy based on insights (with support from the performance team). What We Offer Opportunity to work on high-impact ad campaigns and content that reaches lakhs of people. Creative freedom to test hooks, angles, and storytelling styles . Close collaboration with performance marketing, design, and strategy teams . Competitive salary + performance-based incentives.

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