
Aptita | Associate Director Programmatic | gurgaon
7 days ago
Location:- Pan India
Salary:- As per Industry
Reporting of the role
This role reports to the Director
What your day job looks like at:
Develop strong relationships with counterparts in Hub regional teams (Europe, U.S., Asia)
Lead the training and growth of your local programmatic team
Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
Be accountable for consistent work delivery to Hub regional teams by ensuring a high quality of output
Serve as point of escalation for your team and take ownership of resolving challenges
Provide career development and coaching for your team
Line manage 2-5 direct reports with as many as 10 indirect reports
Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
Provide support to in capacity planning & resource management for the team
Present strong and effective communication across all level
What you’ll bring:
Working experience in Agency, Trading Desks or Programmatic Tech Partners
Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies
Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person
Minimum qualifications:
8+ year's professional experience with digital media preferably within a media agency/trading desk
Experience in Google Marketing Platform (DV360, CM, GA360).
Experience in top AdTech & MarTech platforms.
Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
Hands on experience and knowledge on programmatic platforms.
Clear thought process & strategy to build on existing businesses.
Competent in all Microsoft office software
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