Brand manager

6 days ago


Bengaluru, India Ather Energy Full time
You’ll be our: Brand Manager
You’ll be based at : Corporate office, Bangalore (IBC Knowledge Park)
You’ll be aligned with : Head of Marketing
You’ll be joining our : Brand Marketing Team
What you’ll do at Ather:
Conceptualize and execute campaigns for products and services
Strengthen brand positioning, build brand salience & aspiration
Build brand equity via innovative campaigns & projects
Mine for actionable consumer insights
Oversee end-to-end execution of campaigns
Collaborate with Creative, Insights , PR, Media, Event, Program, Product and Sales teams
Formulate and execute GTM strategy for Service Marketing, International Marketing and Allied products to drive business goals
Manage brand alliances & associations
Create pipeline of content & ideas with relevant 3rd parties
Scout for sponsorship & association opportunities; events, films, shows, sports & more
Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties: offline & online
Here’s what we’re looking for:
Strong understanding of brand and marketing fundamentals
Hands-on experience in handling integrated campaigns across different product lines
Knack of picking customer insights through data, interactions and observations
Excellent cross functional working capabilities to ideate, align and work in a fast paced environment
Strong brief-writing and execution skills
Advanced agency-handling and partner-relationship management
Moderate to advanced understanding of media planning and setting KPIs: Online & Offline
Trade & sales understanding
Openness to travel every month
What you bring to Ather:
An MBA degree in marketing stream from tier 1/2 institutes
Experience of 8-10 years in Marketing preferably from automotive industry

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