Brand & marketing communications specialist

5 hours ago

Gurgaon, India Conscious Chemist Full time
Job Title: Brand & Marketing Communications Specialist
Location: Gurugram, Sector-67
Timing: 10:30 AM to 7:30 PM
Working Days: Monday to friday (WFO) & Saturday (WFH)
Experience: 3+ years
Salary: As per market standards
No. of Vacancies: 01
About Us:
Conscious Chemist, a rapidly growing D2 C skincare brand under Era Botanics Pvt. Ltd., is committed to crafting innovative personal care products. Our brand stands for honesty and transparency, creating highly effective products backed by performance. Our mission is to promote wellness, dispel chemical misinformation, and empower consumers to make informed decisions.
Role Overview:
We are seeking a strategic and creative Brand Marketing Communications Manager to lead and implement compelling communication strategies that enhance brand visibility, engage audiences, and drive business growth. The ideal candidate will be passionate about storytelling, adept at content creation, and experienced in managing campaigns across multiple platforms.
Key Responsibilities:
1. Brand Strategy & Development
Develop and execute integrated marketing communications strategies that align with the brand’s goals and vision.
Ensure consistency in messaging, tone, and visual identity across all marketing channels.
2. Content Creation & Campaigns
Craft engaging brand stories, marketing content, and campaign narratives to resonate with target audiences.
Oversee the creation of marketing collateral, including blogs, emails, social media content, and video scripts.
3. Media & Public Relations
Build and maintain strong relationships with media outlets, influencers, and industry stakeholders.
Drive PR campaigns, manage press releases, and secure media coverage to amplify brand reach.
4. Digital Marketing & Social Media
Collaborate with the digital marketing team to create impactful social media strategies that boost brand awareness.
Monitor campaign performance metrics and optimize content for engagement and ROI.
5. Internal Communications
Coordinate with internal teams to ensure cohesive messaging across all departments.
Support employee engagement initiatives and communicate brand values internally.
6. Partnerships & Collaborations
Identify and nurture partnerships with influencers, organizations, and thought leaders to enhance brand credibility.
Collaborate with cross-functional teams to deliver unified campaigns.
7. Market Analysis & Reporting
Conduct market research to understand customer insights, industry trends, and competitor activity.
Measure and analyze campaign performance, providing actionable recommendations for improvement.
Qualifications:
Education : Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
Experience : 3-5+ years of experience in brand marketing, communications, or a related field.
Proven track record of managing successful marketing campaigns across digital, print, and PR channels.
Strong writing, editing, and storytelling skills with an eye for detail.
Expertise in social media platforms, content management systems, and analytics tools (e.g., Google Analytics).
Exceptional project management and organizational skills.
What We Offer:
Competitive salary.
Health Insurance.
Comprehensive benefits PF & paid time off.
Opportunities for professional development and career advancement.
A collaborative and inclusive work environment.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and explaining why they would be an excellent fit for this role to

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