Senior strategy manager

3 weeks ago


Mumbai, India Gypsy Moth Full time

Gypsy Moth is hiring Designation: Sr Manager - Strategy Location: DN Nagar, Andheri (W) - Mumbai Experience: +2.5 years About the Company: Website Link: Fashion is not what we wear, it’s the way who we are We are making fashion content relevant. GYPSYMOTH is an Integrated brand building & storytelling agency, specialized in Fashion, Beauty, Luxury & Lifestyle brands. Responsibilities Gather feedback from sales and analyze consumer behavior to define our company’s positioning Craft our differentiation strategy Create guidelines that define our company’s voice both online and offline (including terminology and slogans) Brief our creative team about marketing projects they’ll be working on. Conduct competitive research to identify our strengths and weaknesses Design promotional campaigns for new products and markets Develop our social media strategy Assess the performance of our advertising campaigns and events Analyze market trends and identify new opportunities and challenges Requirements and skills Work experience as a Brand Strategist or similar role in Marketing Portfolio of brand-building projects is a plus Excellent understanding of the full marketing mix Experience developing marketing strategies based on market segmentation Data-driven thinking Creativity Communication and writing skills Candidate should be from the creative/integrated advertising background only. Qualification: Graduation/Master's in the field of Marketing and Strategy from a reputed college/institute.



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