ARGMAC | Senior Marketing Manager | new delhi
1 week ago
Job Title: Senior Marketing Manager
Company: Argmac Luxury Furniture
Location: New Delhi
Department: Marketing
About Argmac:
Argmac is a distinguished luxury furniture brand renowned for its timeless designs, impeccable craftsmanship, and dedication to creating extraordinary living and working spaces. We cater to a sophisticated clientele, including high-net-worth individuals, architects, interior designers, and luxury real estate developers, delivering furniture that elevates their environment. At Agrmac, we believe in the art of living luxuriously, offering the finest quality in every piece.
Job Overview:
Argmac is seeking an experienced and highly skilled Senior Marketing Manager to lead our marketing initiatives and elevate the brand’s presence in the luxury furniture and architecture markets. The ideal candidate will have 10-12 years of experience in luxury brand marketing, with specific expertise in high-end furniture or architecture-related products. This individual will have a proven track record of designing and executing effective marketing strategies, including PR, advertising, and digital campaigns, aimed at expanding brand visibility, increasing customer engagement, and driving revenue growth in the luxury space.
Key Responsibilities:
- Strategic Marketing Planning : Develop and execute high-impact marketing strategies to increase brand awareness, market share, and customer loyalty in the luxury furniture and design sectors.
- Brand Positioning : Enhance Argmac’s positioning in the market by crafting compelling narratives and showcasing our luxurious product offerings in alignment with industry trends and consumer desires.
- Luxury Product Marketing : Leverage deep knowledge of luxury products to craft marketing campaigns that speak to the discerning tastes of high-net-worth individuals, architects, and interior designers.
- Public Relations : Manage PR initiatives, including media relations, partnerships, events, and influencer collaborations, to increase brand exposure and reputation in the luxury market.
- Advertising Management : Oversee the creation and execution of print, digital, and out-of-home advertisements to ensure high-quality campaigns that align with the brand’s luxury identity and appeal to affluent customers.
- Digital Marketing : Lead digital marketing efforts, including social media, email marketing, and online advertising, ensuring all digital content reflects the brand’s high-end positioning and engages target audiences.
- Market Research & Trends : Monitor luxury design and furniture trends, analyzing competitors’ strategies and consumer behavior to stay ahead of the market and refine marketing approaches.
- Team Leadership : Lead and mentor a high-performing marketing team, providing guidance, creative direction, and feedback on marketing campaigns and initiatives.
- Collaboration : Work closely with the sales, product development, and customer service teams to align marketing efforts with business goals, ensuring a consistent and seamless brand experience across all touchpoints.
- Budget Management : Manage the marketing budget, ensuring cost-effective execution of all campaigns, maximizing return on investment (ROI) for all marketing initiatives.
Qualifications:
- 10-12 years of experience in marketing luxury brands, with a strong focus on high-end furniture, architecture, or design-related products.
- Proven success in developing and executing high-impact marketing strategies that drive brand growth and revenue.
- Deep understanding of the luxury market, consumer psychology, and effective marketing tactics for high-net-worth individuals.
- Strong background in public relations, media relations, and managing luxury brand partnerships.
- Extensive experience in managing advertising campaigns across various platforms, including print, digital, and social media.
- Proficiency in digital marketing tools, including social media management, email marketing, and online advertising.
- Exceptional communication and presentation skills, with the ability to convey brand messaging in a compelling and sophisticated manner.
- Strong leadership and team management experience, with the ability to inspire creativity and drive results.
- Analytical mindset, with the ability to measure and optimize marketing performance and ROI.
- A passion for design, luxury interiors, and architecture is highly desirable.
- A Bachelor's or Master’s degree in Marketing, Business, or a related field is preferred.
Desired Traits:
- Creative thinker with a keen eye for aesthetics and design.
- Highly organized and able to manage multiple projects with competing deadlines.
- Detail-oriented, with a strong ability to execute marketing campaigns flawlessly.
- Results-driven, with a focus on achieving measurable outcomes and business growth.
- A deep appreciation for luxury products and a strong understanding of the luxury customer experience.
Why Argmac:
- Competitive Compensation : Attractive salary package, including performance-based bonuses.
- Exciting Brand : Opportunity to work with one of the leading luxury furniture brands in the market.
- Career Growth : Professional development and potential career advancement in a rapidly growing company.
- Work with Experts : Collaborate with a talented team of designers, architects, and sales professionals.
How to Apply:
To apply for this exciting opportunity, please submit your resume We look forward to hearing from you
Argmac is an equal-opportunity employer committed to fostering a diverse and inclusive work environment. We celebrate diversity and are dedicated to creating an inclusive space for all employees.
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