Community associate

1 month ago

Bengaluru, India FRND Full time
Overview:
As a Community Associate for the Kannada-speaking market , the focus is on identifying and partnering with local influencers to craft culturally resonant campaigns. This involves nurturing strong relationships, creating Kannada-language content, and ensuring all initiatives align with the brand’s objectives. Fluency in Kannada and a deep understanding of regional trends are essential to engage meaningfully with the target audience.
Key Responsibilities:
Creator Onboarding: Develop and execute an efficient onboarding process for matchmakers, content creators, and moderators, ensuring they are well equipped to succeed on the platform from day one.
User Growth & Engagement: Scale daily Kannada active users on the app by leveraging user-generated matchmakers, content creators, and moderators.
Upskilling & Retention: Implement strategies for the upskilling and monetization of matchmakers, content creators, and moderators to ensure their long-term engagement and success.
Feature Collaboration: Work closely with the product team to launch and optimize new features focused on user engagement, retention, and monetization.
Micro-Influencer Development: Create and nurture micro-influencers within the FRND ecosystem to drive matchmaking, virtual gifting, and radio shows.
Trend Analysis: Stay up to date with new social media trends, insights, and best practices. Utilize this information to enhance engagement and grow the platform.
Community Management: Manage and support Kannada-speaking communities to foster a positive and interactive environment.
Qualifications:
Minimum of 1 year of experience in operations, campaign, or community management with a focus on Kannada-speaking audiences.
Strong understanding of Kannada culture and language, excellent communication skills, and proficiency in social media platforms and community management tools.
Familiarity with app-based user engagement metrics and tools, ability to analyze data to drive decision-making.
Demonstrated ability to take full ownership of projects and drive them to successful completion.
Strong analytical skills with the ability to make data-driven decisions and measure success.
Proven track record of executing plans efficiently and a proactive, hands-on approach to problem-solving.
Ability to think creatively and develop innovative solutions for user engagement and community management.
Skilled at making quick, informed decisions in a fast-paced environment.
Deep understanding of user needs and behaviors, with the ability to tailor strategies to enhance user experience and satisfaction.
The FRND team operates six days a week, with the 1st and 3rd Saturdays of each month as working days.
About FRND
FRND, a virtual gifting-based audio social app for Bharat, is trying to transform the landscape. Focusing on the next billion non-English speaking internet users, it's changing how people connect in India, particularly addressing challenges faced by individuals, especially women, in tier 2 cities.
We're committed to resolving growth and user activation issues and developing revenue-generating features like Virtual Gifting. If you're passionate about high growth and have a first-principles mindset, we invite you to join our core user acquisition team as we strive to connect with the next billion internet users.
Why FRND?
Because we place a strong emphasis on a product-oriented mindset and the resolution of unique challenges. We are actively engaged in the vast market of the next billion users, spanning across India, Latin America, and the Middle East.
Here, you can enjoy competitive Compensation Packages, Equity opportunities , and the prospect of personal growth parallel with FRND's journey.
You'll have the privilege of collaborating directly with our Founders on stimulating projects, and relish the flexibility of an Unlimited Leave Policy while taking complete ownership of your tasks.
Experience accelerated learning, supported by renowned investors like Krafton, India Quotient, and Elevation Capital.

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