Product Manager
1 month ago
Manages portfolio of products/TA – within given market
Define and drive specific therapeutic area (TA) and brand strategy, drive product growth, lifecycle management, forecast revenue and operating expenses ensuring the realization of OP revenue and profitability targets in country
Develop strategy based on brand positioning, customer, channel & regional segmentation for both short term and long term goals
Develop customer-focused plans to ensure alignment of all marketing activities including both traditional and innovative tools to support an operating plan
Develop local market life-cycle strategies (i.e. line extension, new indications) by collaborating with internal stakeholders in other Commercial Units
Lead the development and implementation of best-in-class key account/private hospital management practices and programs by working with sales team
Work with Sales team to identify right key accounts through account planning, develop “above brand” marketing (customer based value added initiatives) and coordination of marketing support across brands
Forecast, track portfolio and key account performance and manage budget within allocation
Support a long term engagement with prioritized Accounts (Corporate Chains & Large Standalone Hospitals) by working with Sales team, including developing customer/market insights and translate into account plans, targeted strategies and campaigns
Provides customer and market insights to Marketing Head for refining the strategies and tactics
ROLE RESPONSIBILITIES
Accountable:
Brand/Key account Marketing Plan
Develop sales materials, execution of marketing strategy
Forecast brand and key account performance and track progress towards target
Shared Accountabilities:
Develop country Op Plan and influence sales targets and brand A&P allocations
Long-range forecasting (with GPM/Marketing Head)
Revenue adjustments, as needed (with GPM/Marketing Head)
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