Marketing Executive

4 days ago


India Business Investments Group UK Full time

Job Title: Marketing Executive (Media acquisition, eshots and social media)

Location: Remote

Job Type: Full-time

About Company:

Business Investments Group's international B2B congresses connect governments, investors, and businesses to their prospective and existing partners to enable growth of business for every party.

Working with industry leaders across the world, we host a range of networking opportunities including international business congresses, conferences, exhibitions, 1-2-1 meetings, award ceremonies and VIP receptions.

We are seeking a dynamic and results-driven Business Development Executive to join our team, specializing in B2B events.

Key Responsibilities:

1,Media Acquisition:

  • Develop and maintain partnerships with media outlets, associations, and influencers.
  • Negotiate media deals, including advertorials and banner placements.
  • Track and optimize media partnerships for maximum ROI.

2.Eshots and Email Marketing:

  • Plan and execute targeted email campaigns to promote conferences.
  • Monitor email performance (open rates, click-through rates, conversions).
  • Ensure GDPR compliance and effective audience segmentation.

3.Social Media Management:

  • Develop and implement social media strategies for each conference.
  • Create engaging content and manage paid social campaigns to drive event awareness and registrations.
  • Monitor and analyze social media performance.

4.Website & Materials Management:

  • Update the conference website with accurate, branded content.
  • Prepare marketing materials such as brochures, signage, and badges for events.

5.Event Preparation & Support:

  • Collaborate with teams on event logistics and provide on-site or remote support.
  • Assist with post-event follow-ups and feedback collection.

6.Content & Branding:

  • Work with the design team to create compelling marketing materials.
  • Ensure consistent brand messaging across channels.

7.Analytics & Reporting:

  • Track and report on marketing campaign performance and KPIs.

Requirements:

  • Experience in marketing, ideally in the B2B or events sector.
  • Strong negotiation, communication, and organizational skills.
  • Knowledge of email marketing tools (e.g., Mailchimp, HubSpot) and social media platforms.
  • Experience with website content management systems (e.g., WordPress).
  • Analytical mindset with the ability to develop actionable strategies.
  • Creative and proactive approach to tasks.


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