Mobile App Marketer
4 weeks ago
Location: Gurgaon
Type: Full-Time
Experience Level: Mid to Senior
About Us:
We're an innovative, fast-growing company focused on transforming mobile experiences. Our mission is to deliver value to users through high-quality mobile apps. We seek a skilled Mobile App Marketer to enhance our app's reach, engagement, and user retention.
Role Summary:
As a Mobile App Marketer, you'll lead our app marketing strategy, driving user acquisition and engagement through creative and data-driven campaigns across multiple channels.
Responsibilities:
User Acquisition: Develop strategies for paid and organic growth on platforms like social media, Google Ads, and app stores.
ASO: Lead App Store Optimization with keyword research, listings, A/B testing, and conversion optimization.
Campaign Management: Execute push notifications, in-app messaging, emails, and SMS campaigns.
Analytics: Track and analyze KPIs to optimize campaign performance.
Engagement: Boost user retention through personalized messaging, re-targeting, and loyalty programs.
Collaboration: Work closely with product, design, and content teams.
Market Research: Stay updated on industry trends and competitor strategies.
Requirements:
3+ years in mobile app marketing with proven success in user acquisition and engagement.
Proficiency with analytics and ad platforms (Google Analytics for Firebase, App Annie, Google Ads, Meta Ads).
Strong data analysis and creative skills.
Expertise in ASO and project management.
Excellent communication skills.
Preferred:
Knowledge of UI/UX, CRM tools, and email marketing platforms.
Experience marketing 10 Android and 5 iOS apps.
Industry: IT Services and Consulting
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