Seo manager

About the Role We are looking for an experienced SEO Manager from the Travel / OTA (Online Travel Agency) domain who will be responsible for building, leading, and managing the SEO team. The candidate must have deep expertise in driving high-intent traffic, generating leads, improving search visibility , and increasing business conversions for Flight Bookings, Hotel Bookings, Car Rentals, and Holiday Packages . The ideal candidate must have hands-on experience with competitive SEO techniques , strong analytical skills, and the ability to deliver measurable growth through white-hat SEO practices and advanced SEO strategies that help us stay ahead in a highly competitive industry. Key Responsibilities Team Leadership & Strategy Lead, mentor, and manage the in-house SEO team. Develop and execute complete SEO strategy for travel booking portals . Set KPIs, monitor performance, and align the SEO strategy with lead generation and call-generation goals. Coordinate with content, design, tech, and sales teams to ensure smooth execution of SEO initiatives. Performance, Ranking & Traffic Growth Drive organic traffic growth for Flight, Hotel, Car Rental, and Travel Package pages. Optimize landing pages to increase calls, bookings, and leads . Improve SERP rankings for high-intent travel keywords in multiple geographies (US/UK/EU preferred). Technical SEO Perform detailed website audits and fix technical SEO issues including: Crawlability & indexing Core Web Vitals Schema markup (Flights, Hotels, Reviews, FAQs) Page speed optimization URL, sitemap & robots optimization On-Page & Off-Page SEO Plan and execute on-page optimization strategies including keyword mapping, content planning, meta optimization, internal linking, etc. Execute powerful off-page strategies such as: High-quality link building Partnerships, guest posts, travel blogs outreach Brand mentions and referral link acquisition Identify opportunities for content expansion in travel guides, flight deals, routes, location pages, and seasonal offers . Lead Generation & Call Generation Build landing pages optimized for click-to-call , quote requests , and conversion funnels . Set up tracking systems to measure call conversions from SEO channels. Work closely with the sales/call center team to monitor call volume from organic sources. Data & Analytics Track and report SEO performance using tools like: Google Analytics / GA4 Google Search Console Ahrefs, SEMrush, Moz Screaming Frog Prepare weekly and monthly reports showing growth in: Keyword rankings Organic bookings & leads Website traffic and CTR Call-based conversions Competitive Intelligence Analyze competitor travel agencies/OTA websites. Identify gaps and areas where our website can outrank them using advanced SEO tactics , ensuring competitive advantage. Stay updated with search engine algorithm updates and industry trends. Required Skills & Experience Minimum 4–6 years of SEO experience , with at least 2 years in the Travel / OTA domain . Proven record of driving traffic, leads, and bookings through SEO. Strong understanding of travel funnel—flight routes, hotel destinations, seasonal trends, route-based search behavior , etc. Experience managing SEO teams. Strong technical SEO skills. Excellent analytical and reporting skills. Ability to work in a high-pressure, target-oriented environment. Candidates must have never been involved in any unethical, fraudulent, or policy-violating practices . Preferred Qualifications Experience with international SEO (US, UK, Canada, Australia). Knowledge of call-tracking tools like Call Rail or similar. Understanding of conversion rate optimization (CRO). Ability to work with content writers, web developers, and digital marketing teams. Why Join Us? Work with a fast-growing OTA brand. Performance-based growth opportunities. Competitive salary with incentives based on results. Supportive and high-performance work culture.