Search Engine Optimization Team Lead
2 weeks ago
About the company:
We are a budding home decor startup, yet a leading one in the D2C space.
Two years ago, with a small team of people from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.
Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It has made plant parenting a breeze. And with their continued support, we have become known for delivering top-notch products that combine style and function seamlessly.
Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.
Join us as we pave the way for a new era in home decor
To know more visit:
Overview:
As a Digital Marketing, you will be responsible for developing, implementing, and managing the overall digital marketing strategy to drive online traffic, brand visibility, customer acquisition, and sales growth. Your expertise in various digital channels and tools will be essential in executing successful marketing campaigns and achieving our business goals.
Key Responsibilities:
Digital Strategy Development:
Formulate and execute comprehensive digital marketing strategies to increase brand awareness, customer engagement, and revenue generation.
Analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth and market penetration.
Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
Search Engine Optimization (SEO):
Develop and implement SEO strategies to enhance website visibility and rankings on search engine results pages (SERPs).
Perform keyword research, on-page and off-page optimization, and regularly monitor website analytics to improve organic search traffic.
Analytics and Reporting:
Utilize various analytics tools to track and analyze digital marketing performance, identify KPIs, and produce regular reports for management.
Use data-driven insights to make informed decisions and optimize marketing efforts.
Qualification:
Bachelor's degree in marketing, Digital Marketing, Business, or a related field.
4+ years of experience as a Digital Marketing Manager in an e-commerce or online retail environment.
In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and paid advertising.
Strong analytical skills and proficiency in using digital marketing analytics tools.
Excellent communication and interpersonal skills.
Creative thinking and ability to keep up with the latest industry trends and innovations.
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