Head Of Marketing
1 week ago
ABOUT THE POSITION
California Burrito is a fast-growing food company that believes fast-food should be different. Our dream is to inspire a fast-food culture that offers wholesome, sustainable & great tasting food made from real ingredients. We are looking for an extremely talented marketing professional who can deliver both clarity and clairvoyance. You will work directly with the founder and CEO. You will learn broadly and deeply, have autonomy and freedom, and you will have the capacity to build the foundation of one of India’s great brands. We expect intelligent, fearless, big dreamer, entrepreneurial, analytical, energetic and incisive co-workers
THE IDEAL CANDIDATE
- Self-starter, ready to take on new challenges
- A brand builder
- Exposure to digital marketing
- 7+years of work experience
- Prefer experience in QSR/food, retail, D2C brands
- Customer focused, comfortable talking with customers
ROLES/RESPONSIBILITIES - BRAND
- Create phenomenal content to build the brand
- Write briefs for creative partners
- Ensure all brand touch-points are cohesive and in-line with brand strategy
- Plan and execute photoshoots/videoshoots
- Maintain social media pages and online brand touchpoint
ROLES/RESPONSIBILITIES - MARKETING
- P&L Responsibility
- Devise local store marketing (LSM) strategy
- Develop new store opening strategy
- Participate and help guide new product development
- Develop a community of customers to get feedback from and conduct customer surveys to drive strategy
- Spearheading marketing campaigns across digital platforms
- Sending out targeted SMS offers to CB mobile database
ROLES/RESPONSIBILITIES - REPORTING/ANALYSIS
- Conducting research and analysing data to identify, segment and define audiences
- Analysing sales and product data (day-part, week-part) to recommend marketing strategies
- Derive insights from data from Swiggy/Zomato campaigns
SALARY
Will depend on experience. Conveyance and mobile expenses covered by company.
ABOUT THE COMPANY
California Burrito is a Mexican fast-casual restaurant chain with 90+ locations
across India in Bangalore, Delhi, Chennai and Hyderabad. We are also the owners of India's
first Hass avocado farm with >500 Hass avocado trees. We are
committed to providing real food with transparent sourcing and high
quality ingredients.
JOB LOCATION
California Burrito Corporate Office, Indira Nagar, Bangalore
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