Social Media Manager
15 hours ago
Job Title: Social Media Manager
Salary: Up to 7.5 LPA
Job Description: We are looking for an experienced and dynamic Social Media Manager to join our team. The ideal candidate will have 6-8 years of proven experience in performance marketing, paid campaigns, strategic planning, and driving user acquisition. You will be responsible for creating and executing data-driven strategies to boost revenue growth, increase brand awareness, and achieve maximum ROI. Your role will involve managing and optimizing multi-channel campaigns, including affiliate marketing, PPC, SEO, and social media, while ensuring efficient customer acquisition cost (CAC).
Key Responsibilities:
- Develop, implement, and manage performance marketing strategies across multiple digital channels.
- Plan and execute paid advertising campaigns to drive user acquisition and revenue growth.
- Optimize campaigns for maximum ROI and ensure effective use of the marketing budget.
- Analyze and interpret campaign performance metrics, including ROI, ROAS, and CAC, to inform decision-making.
- Collaborate with content, design, and analytics teams to develop engaging and effective marketing materials.
- Manage and scale affiliate marketing programs to drive quality leads and revenue.
- Manage and scale influencer marketing programs to drive brand awareness and user generated content
- Responsible for building brand/mother communities in facebook and other social media platforms
- Drive brand awareness and engagement through strategic social media management and SEO efforts.
- Stay up-to-date with industry trends, new marketing techniques, and competitive landscape.
Key Skills & Requirements:
- 6-8 years of experience in performance marketing and social media management.
- In-depth understanding of ROI, ROAS, CAC, and campaign optimization.
- Proven experience managing and optimizing campaigns across PPC, SEO, social media, and affiliate marketing.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced environment and join immediately.
- Familiarity with marketing analytics tools and platforms.
Compensation:
Salary: Up to 7.5 LPA
Immediate joiner preferred
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