Associate marketing manager

2 weeks ago


Bengaluru, India Infosys Full time
About the job:
Infosys Consulting is looking for an experienced ‘ Associate Marketing Manager’ to join the consulting marketing team. This role will help develop and implement multichannel marketing strategies that drive growth and enhance our brand presence.
This is a go-to-market role and we’re looking for someone to work closely with the field marketing teams to help develop and execute marketing & communications plans for specific offerings across consulting practices and industries. This will involve working with cross-functional teams across marketing , business and sales.
Responsibilities:
To understand the business and marketing objectives of the aligned area of business ( Practice or vertical segments), as well as developing an understanding of the market opportunity for the identified areas of business.
Manage the integrated planning, design and execution of key marketing campaigns ensuring we are employing the right channel mix for an optimal client experience. This can include advertising, internal communications, events & sponsorships, web content management, social media, among others
Provide the most effective campaign strategy as well delivering effective, high-impact marketing campaigns that resonate with the target audiences and reinforce the brand.
Work with Sales, Marketing and in some cases agencies to execute the plan
Follow-through on contacts and leads created to generate and accelerate sales pipeline. Understand the IC target audience and work towards segmentation identification -Building valid Data Bases to help execution of targeted marketing campaigns.
Ensure brand compliance of creative and messaging. Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
Identify key influencers like analysts, journalists and consultants and develop good relationships in order to achieve high media share-of-voice and analyst endorsements
Operations management: managing systems and processes and ensuring compliance.
Budgeting and operations management: managing systems and processes and ensuring compliance; also managing the CRM process of the unit to drive greater collaboration between Sales and Marketing.
Overall process governance and compliance adherence.
Professional Skills :
Brand development process : Knowledge of brand building, brand development and brand equity measurement principles, frameworks and practices to execute specific assignments and/or develop, measure and refine brand development / positioning strategies as per role expectations.
Knowledge of channels : Knowledge of various marketing channels, channel management techniques and/or new technical channels to support or manage the channel life cycle, evaluate and improve channel effectiveness or create strategies for successful adaptation
Knowledge of market : Knowledge of culture, competitive and influencer landscape and pricing strategies to measure performance, identify positioning/differentiation strategies and channel partners and engage with stakeholders to recommend appropriate communication strategies
Content asset development and management : Understanding on building and executing thought leadership content and programs. Knowledge of messaging strategies, channel consumption patterns, practices, guidelines, and Infosys content management processes to identify and create content strategy and recommend enhancements.
Social Media Oversight : Understanding of design, build, and maintain the company’s social media presence.
Performance Analysis : Measuring and reporting on the performance of all digital marketing campaigns, assessing effectiveness against goals (ROI and KPIs).
Graphic Design Management : Oversee graphic design production for all marketing collateral.
Event Coordination : Organize and coordinate tradeshow arrangements, including registration, shipping, and promotion.
Behavioral :
Team player
High impact communications
Learning and innovation
Customer orientation
Business acumen
Planning and execution effectiveness
Experience:
Minimum of 5-6 years experience in the marketing / sales function Minimum of 3 experience with service line / portfolio marketing and B2 B marketing experience
Experience developing service-based value propositions and taking them to market.
Experience in marketing digital transformation/ technology consulting services preferred.
Experience creating and executing global marketing campaigns.
Work, passion, or insights in the technology / digital industry.
About Us:
Infosys Consulting is a global management consulting firm helping some of the world’s most recognizable brands transform and innovate. Our consultants are industry experts that lead complex change agendas driven by disruptive technology. With offices in 20 countries and backed by the power of the global Infosys brand, our teams help the C-suite navigate today’s digital landscape to win market share and create shareholder value for a lasting competitive advantage. To see our ideas in action, or to join a new type of consulting firm, visit us at www. Infosys.com/consulting

  • Bengaluru, India Sharpener Full time

    Job OverviewFull-time roleWork from Office in BengaluruFree Health InsuranceWork directly with FoundersCompany DescriptionSharpener offers a high-quality web development and analytics course designed by developers from tech giants like Amazon, Directi, De Shaw, and Walmart. Earn prestigious certifications from Wipro and NASSCOM while supercharging your...


  • Bengaluru, India Sharpener Full time

    Job OverviewFull-time roleWork from Office in BengaluruFree Health InsuranceWork directly with FoundersCompany DescriptionSharpener offers a high-quality web development and analytics course designed by developers from tech giants like Amazon, Directi, DeShaw, and Walmart. Earn prestigious certifications from Wipro and NASSCOM while supercharging your skills...


  • Bengaluru, India Sharpener Full time

    Job OverviewFull-time roleWork from Office in BengaluruFree Health InsuranceWork directly with FoundersCompany DescriptionSharpener offers a high-quality web development and analytics course designed by developers from tech giants like Amazon, Directi, DeShaw, and Walmart. Earn prestigious certifications from Wipro and NASSCOM while supercharging your skills...


  • Bengaluru, India Sharpener Full time

    Job OverviewFull-time roleWork from Office in BengaluruFree Health InsuranceWork directly with FoundersCompany DescriptionSharpener offers a high-quality web development and analytics course designed by developers from tech giants like Amazon, Directi, DeShaw, and Walmart. Earn prestigious certifications from Wipro and NASSCOM while supercharging your skills...

  • Marketing Associate

    6 months ago


    Bengaluru, India MNR Solutions Private Limited Full time

    **Job Title: Marketing Associate** **Department: Marketing** **Location - Bangalore** **Nos Of Requirements - 2** **Reports To: Marketing Manager** **Overview**: The Marketing Associate plays a pivotal role in driving revenue growth for the company through the strategic development and execution of marketing campaigns. This role involves identifying and...

  • Marketing Associate

    6 months ago


    Bengaluru, India ALIQAN Technologies Full time

    **Marketing Associate** **BANGALORE** 1. Job Title: **Marketing Associate** (**PERFORMANCE MARKETING)** **Job Type**: Permanent **2. JOB DIMENSIONS**: **Experience**: 3-4 years Job Location: **BANGALORE** **3. RESPONSIBILITIES**: - Coordination and Creation of Marketing Assets**:Assist in the development of marketing materials, including brochures,...

  • Marketing Associate

    6 months ago


    Bengaluru, India Verzital Consultancy Full time

    Job Title: Marketing Associate Job Category: Permanent Department/Group: Marketing & Customer Management Location: Hybrid Travel Required: No Level: Associate Reports to Marketing Lead Reportees: None - **Job Description-**_ - **Role and Responsibilities-**_ - Support the efforts of the marketing team across various activities such as digital marketing,...

  • Marketing Associate

    1 month ago


    Bengaluru, India Rooman Technologies Pvt Ltd Full time

    Job Description: Marketing AssociateJob Location: Bangalore Company: Rooman Technologies Website: www.rooman.comPosition OverviewThe Marketing Associate will support the Marketing Manager in executing digital marketing campaigns, developing marketing materials, and nurturing leads. This role requires close collaboration across teams to ensure smooth program...

  • Marketing Associate

    6 months ago


    Bengaluru, India Headsource and Services Full time

    Ideal Profile: - 2-3 years of hands-on experience in creative content writing, marketing content development. - Bachelor's Degree/P.G in relevant or adjacent discipline (English, Journalism, Marketing, - Communication Studies, Economics, Social sciences etc.) - Post-graduation is an advantage but not essential. Primary responsibilities: - Responsible for...

  • Marketing Associate

    6 months ago


    Bengaluru, Karnataka, India Incepbio pvt ltd Full time

    MARKETING ASSOCIATE The Marketing Associate will support the marketing team in planning, executing, and analyzing marketing campaigns. This role involves collaboration with various departments to ensure the successful implementation of marketing strategies, enhance brand awareness, and contribute to overall company goals. **Responsibilities**: Combination...

  • Marketing Associate

    6 months ago


    Bengaluru, Karnataka, India Lift Tech Equipments Pvt Ltd Full time

    **Marketing Associate** **Roles and Responsibilities**: - Regular marketing site visits - Customer relationship maintenance - Generating qualitative enquiries in their respective regions - Regular follow-up with customers - Converting the enquiries into prospective leads - Implementing marketing strategies - Improving the customer lists in their specific...

  • Marketing Associate

    6 months ago


    Bengaluru, India MNR Solutions Private Limited Full time

    Urgent hiring for Marketing Associate. CTC- 8 LPA Location - Bangalore Experience - 1 year Qualification - Graduation Roles & Responsibility - Market Research: Conduct market research to stay updated on industry trends, competitor activities, and consumer behaviour. Utilise research findings to propose innovative marketing strategies. Reporting:...


  • Bengaluru, India MNR Solutions Private Limited Full time

    Urgent Opening - Marketing Associates Skills - Campaign, **Marketing Associate, Retention** Location - Bangalore Experience - 2 Years Salary - 7 LPA We are seeking a highly motivated and dynamic Marketing Associate to join our team. As a Marketing Associate, you will play a crucial role in supporting our marketing efforts and contributing to the success...

  • Marketing Associate

    5 months ago


    Bengaluru, Karnataka, India Klub Works Full time

    **About Us**: At Klub, we're revolutionising the world of finance by making investment accessible to all. Our innovative platform empowers individuals and businesses to achieve their financial goals with ease. As we continue to grow, we're on the lookout for a talented Marketing Associate to join our team and contribute to our success story. **The Role**: ...

  • Marketing Associate

    6 months ago


    Bengaluru, India pH4 Full time

    _**About Us **:_**We are Toit. You should be too**_ We’ve been sending it since 2010. With a simple vision of creating a world-class craft beer culture and the promise of some excellent brews, fabulous food and an inclusive brand experience. This vision has since grown. We started out on 100ft Road in Bangalore and made our way to Mumbai and Pune,...


  • Bengaluru, India Infosys Full time

    About the job:Infosys Consulting is looking for an experienced ‘ Associate Marketing Manager’ to join the consulting marketing team. This role will help develop and implement multichannel marketing strategies that drive growth and enhance our brand presence.This is a go-to-market role and we’re looking for someone to work closely with the field...

  • Marketing Associate

    6 months ago


    Bengaluru, India GLIDER.ai Full time

    Position: Marketing Associate Role type: (Hybrid) Shift: 12 PM - 9 PM IST Experience: Up to 1 year of work experience Responsibilities**:Manage Glider AI social media channels and increase quality followers and engagement on the channels.** Regularly engage with customers, thought leaders and prospects through our social media channels and work toward...


  • Bengaluru, India Giva Full time

    **Job Description - Marketing Associate - Retention** We are seeking a highly motivated and dynamic Marketing Associate to join our team. As a Marketing Associate, you will play a crucial role in supporting our marketing efforts and contributing to the success of our organisation. **Key Responsibilities**: - Performance Analysis: Monitor the effectiveness...


  • Bengaluru, India Outmatch Full time

    Company Description Outmatch is a strategic marketing agency based in New Delhi specialising in creating innovative and effective marketing plans. As partners in success, we work closely with clients to understand their goals and dreams. Our services range from social media management to fashion production, all aimed at helping our clients outshine the...


  • Bengaluru, India Kushal's Fashion Jewellery Full time

    Influencer Marketing Associate - Job DescriptionAs an Influencer marketing associate, you would involve various tasks to support theoverall influencer marketing strategy.Responsibilities● Assist in identifying potential influencers who align with the brand's values andtarget audience.● Conduct research on influencer demographics, engagement rates, and...