Global Marketing Manager

20 hours ago

Bengaluru, India Buzznation - Experience Marketing Full time

About UsBuzznation is a US, UK and India based leading events and exhibit build company, specializing in designing, fabricating, and managing world-class event environments, trade show booths, and brand experiences. We partner with top brands to create unforgettable live and virtual experiences.We’re looking for a creative, data-driven, and hands-on Marketing Manager to elevate our brand, drive engagement, and generate qualified leads through strategic marketing initiatives.Key ResponsibilitiesDigital Marketing & Social Media- Develop and execute social media strategies across LinkedIn, Instagram, and X (Twitter) to increase brand awareness, engagement, and lead generation.- Create, schedule, and manage high-quality content — including videos, reels, posts, stories, and infographics.- Track social media analytics, optimize performance, and report on key metrics.- Engage with audiences, respond to inquiries, and manage the company’s online reputation.Content Creation & Brand Development- Produce engaging videos, case studies, blogs, and visual content that showcase our event builds, client success stories, and capabilities.- Ensure all marketing materials reflect a consistent brand tone, visual identity, and message.- Work closely with the design and production teams to document projects and capture content from live events.Email & CRM Marketing- Plan, design, and execute email campaigns targeting existing clients and prospective leads.- Develop newsletters, promotional campaigns, and event invitations.- Manage and maintain CRM databases to ensure accurate contact segmentation and follow-ups.- Monitor and report on campaign performance, open rates, and conversions.Strategy & Lead Generation- Develop and implement an integrated marketing strategy aligned with company goals and sales objectives.- Work closely with the sales team to create marketing materials that support new business development.- Research and identify industry trends, competitors, and opportunities to position the company effectively.- Manage digital advertising campaigns (Google Ads, LinkedIn Ads, etc.) to drive qualified traffic and leads.Analytics & Reporting- Track, analyze, and report on KPIs across all channels (social, web, email, and ads).- Use insights to refine campaigns, optimize spend, and improve ROI.Qualifications- Bachelor’s degree in Marketing, Communications, or a related field.- 5–10 years of marketing experience, preferably in events, experiential marketing, design, or B2B sectors.- Strong knowledge of social media management tools (e.g., Hootsuite, Later, Buffer) and analytics platforms.- Experience with email marketing software (e.g., Mailchimp, HubSpot, ActiveCampaign).- Proficiency in video editing and content creation tools (Canva, Adobe Creative Suite, CapCut, etc.).- Excellent written and verbal communication skills.- Creative mindset with a strong attention to detail and ability to manage multiple projects.

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