Community Associate

1 month ago

bangalore, India FRND Full time

Overview:

As a Community Associate for the Kannada-speaking market , the focus is on identifying and partnering with local influencers to craft culturally resonant campaigns. This involves nurturing strong relationships, creating Kannada-language content, and ensuring all initiatives align with the brand’s objectives. Fluency in Kannada and a deep understanding of regional trends are essential to engage meaningfully with the target audience.


Key Responsibilities:


  • Creator Onboarding: Develop and execute an efficient onboarding process for matchmakers, content creators, and moderators, ensuring they are well equipped to succeed on the platform from day one.
  • User Growth & Engagement: Scale daily Kannada active users on the app by leveraging user-generated matchmakers, content creators, and moderators.
  • Upskilling & Retention: Implement strategies for the upskilling and monetization of matchmakers, content creators, and moderators to ensure their long-term engagement and success.
  • Feature Collaboration: Work closely with the product team to launch and optimize new features focused on user engagement, retention, and monetization.
  • Micro-Influencer Development: Create and nurture micro-influencers within the FRND ecosystem to drive matchmaking, virtual gifting, and radio shows.
  • Trend Analysis: Stay up to date with new social media trends, insights, and best practices. Utilize this information to enhance engagement and grow the platform.
  • Community Management: Manage and support Kannada-speaking communities to foster a positive and interactive environment.


Qualifications:


  • Minimum of 1 year of experience in operations, campaign, or community management with a focus on Kannada-speaking audiences.
  • Strong understanding of Kannada culture and language, excellent communication skills, and proficiency in social media platforms and community management tools.
  • Familiarity with app-based user engagement metrics and tools, ability to analyze data to drive decision-making.
  • Demonstrated ability to take full ownership of projects and drive them to successful completion.
  • Strong analytical skills with the ability to make data-driven decisions and measure success.
  • Proven track record of executing plans efficiently and a proactive, hands-on approach to problem-solving.
  • Ability to think creatively and develop innovative solutions for user engagement and community management.
  • Skilled at making quick, informed decisions in a fast-paced environment.
  • Deep understanding of user needs and behaviors, with the ability to tailor strategies to enhance user experience and satisfaction.
  • The FRND team operates six days a week, with the 1st and 3rd Saturdays of each month as working days.


About FRND


FRND, a virtual gifting-based audio social app for Bharat, is trying to transform the landscape. Focusing on the next billion non-English speaking internet users, it's changing how people connect in India, particularly addressing challenges faced by individuals, especially women, in tier 2 cities.


We're committed to resolving growth and user activation issues and developing revenue-generating features like Virtual Gifting. If you're passionate about high growth and have a first-principles mindset, we invite you to join our core user acquisition team as we strive to connect with the next billion internet users.


Why FRND?


  • Because we place a strong emphasis on a product-oriented mindset and the resolution of unique challenges. We are actively engaged in the vast market of the next billion users, spanning across India, Latin America, and the Middle East.
  • Here, you can enjoy competitive Compensation Packages, Equity opportunities , and the prospect of personal growth parallel with FRND's journey.
  • You'll have the privilege of collaborating directly with our Founders on stimulating projects, and relish the flexibility of an Unlimited Leave Policy while taking complete ownership of your tasks.
  • Experience accelerated learning, supported by renowned investors like Krafton, India Quotient, and Elevation Capital.

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