Senior Content Writer

3 weeks ago

Chennai, India Matrimony.com Limited Full time

Role : Senior Content Writer

Overview of the position:

Social Content Writer will be reporting to Head of Content Marketing who is responsible for managing our digital marketing strategy & day to day execution for our Apps. Successful candidate should have an understanding of established and emerging digital platforms and an interest in taking up Digital marketing as a career. This is an individual contributor role and will have strong alignment with Performance marketing team, SEO Specialists, Product Managers and Sales Team.

Responsibilities:

  • Work closely with Digital Head, CMO and product leads to create and identify key new digital marketing strategies that drive awareness, acquire new followers, improve social engagements
  • C reate engaging, high-quality content (text, images, videos, etc.) for social media platforms that aligns with brand guidelines and resonates with the target audience
  • Day to Day digital agency co-ordination for campaign launches, scaling and optimization
  • Manage and maintain the organization's social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Schedule and publish posts, ensuring optimal timing and frequency to maximize reach and engagement
  • Monitor social media platforms for comments, messages, and mentions, promptly responding to inquiries and engaging with followers
  • Competition tracking & analysis (Campaigns, Platforms, Partnerships etc)
  • Strategy & execution across Social and influencer marketing campaigns across leading platforms for awareness

Qualification :

  • Basic knowledge of major digital marketing platforms
  • Up-to-date with the latest trends and best practices in online marketing
  • Good interpersonal and communication skills
  • Graduate with 2-4 years of experience in Content Writing with an agency or D2C brand
  • Fulltime Digital Marketing Course & Google/FB Certification will be added advantage

About the Company:

Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 6 million members.

The company provides both matchmaking and wedding related services and is also complemented by 100+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony.

Jodii, a game changing vernacular matrimony service for common people was launched in 2022. With Jodii, Matrimony.com serves all facets of people on the economic spectrum – ranging from the HNI to the commoner.

With a strong leadership in matchmaking, the company has fast expanded into the $55 billion wedding services Industry: Wedding Bazaar – the Largest Wedding Services Provider and Mandap.com – the Largest Online Wedding Venues Platform.

Matrimony has also forayed into international markets with its UAE operations completing over 4 years and Bangladesh operations commencing in year 2021. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.

Location : Chennai

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