Digital Marketing Manager

5 days ago

tamil nadu, India Hinduja Tech Limited Full time

About Hinduja Tech Hinduja Tech is a global leader in sustainable mobility engineering and digital solutions, delivering transformative impact across passenger vehicles, commercial vehicles, and e-mobility sectors. As a vital part of the Hinduja Group, we serve over 100 global OEMs, Tier 1 suppliers, and innovative mobility players worldwide. Role Overview As a marketing manager, you will strategically lead the global marketing programs, shaping Hinduja Tech’s brand narrative to drive differentiation and business growth. You will spearhead high-impact sales enablement initiatives, content strategies, and demand generation campaigns while ensuring cohesive brand positioning across markets. This is a key role requiring experience in complex B2B environments, overseeing cross-functional teams, and engaging with senior stakeholders. Key Responsibilities Develop and own the end-to-end global marketing strategy aligned with Hinduja Tech’s vision as a premium, differentiated brand in sustainable mobility Lead creation of compelling content and world-class digital sales assets—brochures, case studies, presentations, and website copy—for multiple offerings and joint offerings Oversee integrated go-to-market campaigns, leveraging market research and analytics to target prioritized segments effectively Drive event management programs including industry forums, technical conferences, webinars, and executive roundtables Partner closely with sales, offerings, and executive leadership to align messaging, enable pipeline generation, and demonstrate marketing ROI Champion brand governance, ensuring consistent adoption of refreshed brand guidelines and governance frameworks Key Success Measures Significant improvement in global brand awareness Successful execution of strategic content and campaign initiatives contributing to measurable pipeline growth Enhanced stakeholder engagement and satisfaction across internal and external audiences Consistent adherence to brand governance and elevated content quality benchmarks Required Qualifications & Skills Bachelor’s/master’s degree in marketing, Business, or related discipline 10+ years of progressive B2B marketing experience—ideally in automotive, engineering, or technology domains Proven expertise in managing full-funnel marketing campaigns, sales enablement, and brand positioning Strong leadership and team management skills with the ability to influence cross-functional stakeholders globally Experience in digital content strategy, SEO, marketing automation, and analytics tools Exceptional communication, storytelling, and presentation skills targeting senior executives and technical audiences Agile mindset with a track record of delivering results in fast-paced, matrixed environments Preferred Qualifications Experience in sustainable mobility, automotive engineering, or technological innovation markets Knowledge of global markets and multicultural marketing approaches Why Join Hinduja Tech? Conceive and execute marketing campaigns for a visionary global company revolutionizing next-generation mobility solutions Collaborate with diverse, high-calibre teams across geographies Opportunity to shape strategic brand positioning and accelerate business growth Access to continuous learning and leadership development

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