Growth Marketing Manager

3 weeks ago

Chennai, India Artifex HR Private Limited Full time

Our client is a leading professional services firm with 4 major verticals – Taxation, Audit &

Assurance, Management Consulting and Project Financing. It is established in 1988, has served over 1000 clients across industries & sizes and has about 130+ distinctive professionals. They offer Digital Transformation, Process Consulting, Process Automation, Taxation, Audit, and CFO Outsourcing services.

Roles & Responsibilities:

1. Brand Awareness & Marketing Strategy:

 Develop and execute comprehensive marketing strategies to enhance brand awareness and drive growth in alignment with the firm's objectives.

 Conduct market research and analysis to identify trends, opportunities, and customer insights that inform strategic decision-making.

 Define target audiences, positioning, messaging, and value propositions to differentiate the firm in the market.

 Collaborate with cross-functional teams to ensure marketing initiatives are integrated and aligned with overall business goals.

 Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing strategies and make data-driven adjustments as needed.

2. Search Engine Optimization (SEO):

 Develop and implement SEO strategies to improve the firm's visibility and rankings on search engine results pages (SERPs).

 Conduct keyword research, analyze competitor websites, and optimize website content and

structure for search engine algorithms.

 Monitor and report on website traffic, rankings, and other SEO metrics using tools such as Google Analytics and Search Console.

 Stay updated on industry trends and algorithm changes to adapt SEO strategies accordingly and

maintain a competitive edge.

 Collaborate with SEO agency, web developers, content creators, and digital marketers to ensure SEO best practices are integrated into all online initiatives and ensure SEO objectives are met.

3. Public Relations:

 Cultivate and maintain positive relationships with media outlets, journalists, influencers, and other relevant stakeholders to generate positive publicity and coverage.

 Develop press releases, media kits, and other PR materials by collaborating with PR Agency to

communicate key messages and announcements effectively.

 Identify opportunities for media coverage, sponsorships, speaking engagements, and other PR

initiatives to enhance brand visibility and credibility.

 Monitor media coverage and sentiment, respond to inquiries and requests, and manage any crisis communications or reputation issues effectively.

 Measure and analyze PR efforts using metrics such as media impressions, sentiment analysis, and

brand mentions to evaluate effectiveness and inform future strategies.

4. Digital Marketing:

 Develop and execute digital marketing campaigns across various channels, including social media,email, and PPC campaigns.

 Manage and optimize social media channels, including content creation, community engagement, and audience growth strategies.

 Implement email marketing campaigns, including segmentation, automation, and A/B testing to

improve open rates, click-through rates, and conversions.

 Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and ROI, to optimize campaign effectiveness and budget allocation.

 Stay updated on emerging digital marketing trends, tools, and platforms to identify new opportunities for growth and innovation.

5. Creative Content Writing:

 Develop compelling and engaging content for various marketing channels, including website copy,blog posts, social media posts, email newsletters, and advertising materials and collaborate with external content writers or freelancer as needed to meet the objectives.

 Ensure all content is aligned with brand voice, messaging, and objectives, and optimized for SEO and user engagement.

 Collaborate with designers, videographers, and other creative professionals to produce multimedia content that resonates with target audiences.

 Conduct thorough research on industry topics, trends, and keywords to inform content creation and maintain relevance and authority.

 Proofread and edit content for accuracy, clarity, and consistency, adhering to brand guidelines and style standards.

6. Stakeholder Management:

 Build and maintain positive relationships with internal stakeholders, including executives,

department heads, and team members, to ensure alignment and support for marketing initiatives.

 Communicate effectively with external stakeholders, including SEO Agency, PR Agency, Content

Writers, Designers, Advertisers etc to foster collaboration and drive mutual business objectives.

 Collaborate cross-functionally with other departments to integrate stakeholder feedback and

insights into marketing strategies.

 Anticipate and mitigate conflicts or challenges that may arise with stakeholders, demonstrating

strong interpersonal skills, diplomacy, and problem-solving abilities.

7. Lead Generation

 Integrate above activities & develop and execute strategies across online platforms to attract and

capture high-quality leads from the target market.

 Implement lead scoring, optimize campaigns, and collaborate with sales teams to ensure effective.

Required Qualification :

 Experience in process/financial/ERP consulting including internal audit management in companies and or consulting companies

 Proven experience (3-5 years’ experience) in marketing roles with a focus on strategy development, digital marketing, and lead generation, preferably in a B2B environment.

 Demonstrated success in leading and managing marketing teams, driving growth initiatives, and

achieving measurable results.

 Working experience in below marketing channels is mandatory

o Search Engine Optimization

o Content Marketing

o Performance Marketing

 Proficiency in marketing tools (e.g., Google Analytics, SEMrush, HubSpot, Google Search Console, Canva, Snov,io) is preferred.

 Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.

 Previous working experience with Marketing agencies such as Social Beat, Brand Story, Pixel Ideas, Webboombaa, BLeap, Orange Digital Marketing, Rankraze

 Seeking a candidate with a strong alignment with our company values and vision, indicating a desire for mutual investment in a long-term professional relationship.

Qualification - Any degree

Experience - 3 to 8 years

Certifications in the areas of SEO, Digital Marketing, Performance Marketing is a plus.

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