Growth & Outreach Specialist

4 days ago


hyderabad, India ACCELQ Full time

Role Overview: We are looking for a dynamic and driven Growth & Outreach Specialist who brings hands-on experience in business development, lead nurturing, and outbound prospecting . The ideal candidate should have a strong background in cold outreach and conversion activities , moving leads from MQL to SQL through personalized engagement. This role sits at the intersection of marketing and sales , focusing on creating tailored outreach for high-intent accounts and ensuring smooth lead progression through the funnel. Familiarity with ABM concepts is essential, and prior experience using ABM tools is a significant advantage. Key Responsibilities: 1. Prospecting & Cold Outreach Conduct outbound outreach to high-intent and target accounts via email, LinkedIn, and phone. Develop personalized outreach sequences that address specific pain points and drive engagement. Identify and qualify key decision-makers and influencers within target accounts. 2. Lead Nurturing & Conversion Nurture marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) through strategic follow-ups and personalized communication. Understand each prospect’s stage in the buying journey and align outreach accordingly. Track and report on conversion metrics from first touchpoint to booked meeting. 3. Collaboration with Sales & Marketing Work closely with the sales team to ensure a smooth handoff of high-quality leads. Collaborate with marketing to refine messaging and identify opportunities for



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