Marketing Automation Specialist

1 week ago

India Wizdom: Books and Podcasts Summaries in 15 Min Full time

Company Description

Join millions of learners who trust Wizdom for their self-growth journey. Wizdom offers 1500+ summaries and insights of the world's best books, courses, and podcasts in a unique Audio Immersive Experience. The app is recognized as a Top 50 Google Appscale Startup and is a top alternative to other summary platforms like Blinkist and Instaread.

Role Description

This is a remote internship role for a Marketing Automation Specialist - Retention & Growth at Wizdom. The role involves utilizing marketing analytics, automation tools, lead generation strategies, and web analytics to drive retention and growth efforts. The specialist will be responsible for optimizing customer engagement and conversion rates through data-driven strategies.

About the Role

We are seeking a highly motivated and data-driven Marketing Automation Specialist to join our growing marketing team. In this role, you will play a crucial part in driving customer retention, engagement, and growth by leveraging marketing automation tools and strategies. You will be responsible for designing, implementing, and optimizing automated campaigns across various channels, including email, SMS, and in-app messaging.

If you are passionate about creating exceptional customer experiences, have a strong understanding of marketing automation best practices, and thrive in a fast-paced environment, we encourage you to apply

Key Responsibilities

  • Marketing Automation Strategy & Execution:
  • Manage and optimize our marketing automation platform (e.g., Clevertap) to create personalized campaigns focused on customer retention and growth.
  • Design and implement automated email, SMS, and in-app marketing campaigns based on customer behavior, segmentation, and lifecycle stage.
  • Develop nurturing workflows and drip campaigns to re-engage inactive users, reduce churn, and improve customer lifetime value (CLV).
  • Customer Segmentation & Personalization:
  • Build and maintain dynamic customer segments based on demographics, purchase history, engagement level, and behaviour.
  • Develop and execute personalized messaging strategies for different customer segments to enhance the customer experience.
  • Continuously refine segmentation strategies to ensure targeted and effective communication across the customer journey.
  • Lifecycle Marketing & Customer Journeys:
  • Map out and optimize the customer journey to ensure seamless interactions at each stage of the funnel.
  • Work with the product and content teams to design lifecycle marketing programs that guide users from onboarding to conversion, retention, and advocacy.
  • Implement triggered campaigns for key lifecycle moments (e.g., onboarding, cross-sell, upsell, renewal, win-back).
  • Campaign Performance & Analytics:
  • Track, analyze, and report on the performance of marketing automation campaigns, focusing on key retention and growth metrics such as churn rate, reactivation, and engagement.
  • Use A/B testing, cohort analysis, and other data-driven methods to optimize email content, delivery timing, and customer touchpoints.
  • Collaborate with the data team to ensure accurate reporting and tracking of campaign success.
  • Retention & Growth Initiatives:
  • Collaborate with the growth marketing team to develop retention and loyalty programs that incentivize repeat purchases and increase customer lifetime value.
  • Identify opportunities to introduce new touchpoints or features that will enhance customer engagement and retention.
  • Implement referral programs, loyalty rewards, and personalized offers to drive growth among the existing customer base.
  • Cross-Department Collaboration: Work closely with users c, customer success, and product teams to ensure that marketing automation strategies align with broader business objectives.
  • Coordinate with the content and design teams to create high-quality, engaging assets for automated campaigns (e.g., email templates, landing pages, messaging).

Qualifications

  • Education: Bachelor’s/Master’s degree in Marketing, Business, Data Science, or a related field.
  • Experience: 1+ years of proven experience in marketing automation, email marketing, or lifecycle marketing.
  • Technical Skills: Hands-on experience with marketing automation tools such as Webengage/Clevertap or similar platforms.
  • Familiarity with email marketing best practices, CAN-SPAM compliance, and deliverability optimization.
  • Basic understanding of HTML/CSS for email customization and troubleshooting.
  • Data-Driven Mindset: Strong analytical skills with the ability to interpret data, track KPIs, and generate actionable insights to drive campaign performance.
  • Project Management: Ability to manage multiple campaigns simultaneously and prioritize tasks effectively in a fast-paced environment.
  • Attention to Detail: Strong focus on accuracy and maintaining data integrity in marketing automation platforms.
  • Communication Skills: Excellent written and verbal communication skills, with a knack for crafting compelling, personalized messaging for customers at different stages of their journey.

Benefits

  • Competitive salary and benefits package
  • Opportunities for professional development and growth
  • Collaborative and supportive work environment

To Apply

To apply for the position submit your resumes and cover letters at

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