Sales & Marketing Manager

1 week ago

thane, India Rainbow Group of Companies, India Full time
Company Overview:
Rainbow Group of Companies is a leading educational institution focused on delivering quality education and ensuring student success. We are seeking an experienced and dynamic  Sales & Marketing Manager  to lead our efforts in driving student enrollment and enhancing brand awareness across multiple locations. This role will combine strategic sales leadership with creative marketing initiatives to increase visibility and grow the institution's student base.
Position Overview: The  Sales & Marketing Manager  will be responsible for developing and executing both sales and marketing strategies aimed at increasing student enrollment, building strong relationships with key stakeholders, and enhancing the institution’s brand presence. This role will involve working closely with the admissions and marketing teams, managing offline marketing campaigns, overseeing events, and analyzing performance to optimize results.
Key Responsibilities: Sales Leadership & Strategy: Develop and implement effective sales strategies to achieve enrollment targets across multiple locations.
Set clear sales goals, KPIs, and performance metrics for the sales team, ensuring alignment with overall institutional goals.
Analyze market trends, competitor activities, and student needs to identify opportunities for growth and expansion.
Build and maintain strong relationships with prospective students and their families, providing guidance and support throughout the admissions process.
Represent the institution at recruitment events, fairs, open houses, and other community engagement activities.
Collaborate with key stakeholders such as educational consultants, local schools, and community organizations to promote the institution and attract new students.
Drive and manage sales performance, ensuring monthly and annual revenue targets are met.
Marketing Strategy & Execution: Develop and implement offline marketing strategies (ATL/BTL) that align with the institution's objectives and target audience.
Plan, organize, and execute promotional events such as open houses, workshops, and community outreach programs to increase visibility and attract prospective students.
Oversee the creation and production of print marketing materials (brochures, flyers, posters) that effectively communicate the institution’s offerings and key messages.
Plan and execute direct mail campaigns targeting prospective students and parents, ensuring effective messaging and design.
Build and maintain relationships with local schools, organizations, and community groups to strengthen the institution's presence in the local education ecosystem.
Conduct regular market research to identify industry trends, competitor strategies, and emerging opportunities in the education sector.
Manage the offline marketing budget, ensuring efficient allocation of resources to maximize impact and ROI.
Performance Monitoring & Analysis: Track and analyze the performance of both sales and marketing initiatives, providing insights and recommendations for continuous improvement.
Work closely with the admissions team to ensure alignment between sales efforts and marketing activities, ensuring a seamless experience for prospective students.
Continuously evaluate and optimize the sales and marketing strategies to meet changing market demands and institutional needs.

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