CRM and Analytics Lead

7 days ago


Kolkatta, India Spencer's Retail Full time

We're looking for a sharp, consumer-obsessed CRM and Analytics Lead This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement: Key Responsibilities Consumer & Behavioral Analytics Analyze customer cohorts, journeys, and behavioral patterns to identify growth levers. Develop segmentation strategies and marketing interventions based on behavioral triggers. Build and test predictive models (churn, LTV, next-best action) across campaigns. CRM Leadership Own end-to-end CRM strategy—from platform management to campaign execution. Drive personalized, omni-channel customer journeys (email, SMS, app, WhatsApp). Collaborate with tech and Martech teams to scale automation and personalization. Marketing & Campaign Analytics Design models to measure campaign impact (pre-post, control-test, incremental sales). Monitor KPIs: ROI, AMS uplift, conversion rates, repeat visits, and customer stickiness. Translate insights into actionable strategies with business and category teams. Loyalty Program Analytics (My Spencer’s Reward) Analyze program performance, lifecycle trends, and redemption behavior. Track metrics like activation rate, incremental sales, and frequency lift. Recommend data-driven interventions to boost loyalty revenue. Strategic Business Insights Deliver dashboards and insights that influence leadership decisions. Convert analytics into commercial levers—pricing, assortment, targeting, retention. Qualifications & Experience experience in consumer analytics, CRM, or data-driven marketing (retail/e-commerce/FMCG preferred/QSR). Proficiency in SQL, Excel, and visualization tools (Power BI, Tableau, Google Data Studio). Hands-on experience with CRM platforms. Strong foundation in consumer psychology, segmentation, and lifecycle management. MBA in Marketing/Analytics or related field preferred. What We’re Looking For Consumer-first mindset with a knack for behavioral insights. Logical thinker who connects data to business outcomes. Strong ownership and ability to lead CRM independently. Excellent communicator and stakeholder influencer. Curious, agile, and thrives in a fast-paced, data-rich environment.


  • Azure Architect

    2 weeks ago


    Kolkatta, India Polestar Analytics Full time

    Azure Architect – Analytics & Data Services Location: Job Type: Full-time Experience: 8+ years Lead end-to-end architecture design for data and analytics solutions on Azure. Define and implement Azure-based modern data platforms, including data lakes and data warehouses. Partner with project managers to oversee solution delivery and ensure timelines and...


  • Kolkatta, India SHYAM METALICS AND ENERGY LIMITED Full time € 800

    Position: Centralized Techno-Commercial MRO Procurement (Power Plant | Blast Furnace | Rolling Mill | Cold Rolling Mill | Coke Oven) Location: Kolkata Commercial Reporting to: Commercial Director To lead centralized techno-commercial procurement of Maintenance, Repair & Operations (MRO) materials and services for an integrated steel & power setup, covering...

  • Sales Assistant

    2 days ago


    Kolkatta, India Travel And Tour World Full time

    We are seeking a highly motivated, results-driven Sales Executive to represent Travel and Tour World at industry events, conferences, and exhibitions. This role will involve building and nurturing relationships with key players in the travel and tourism sectors, generating leads, and driving sales initiatives to expand our business footprint. The ideal...

  • B2B Sales Team Lead

    7 days ago


    Kolkatta, India Deployed Full time

    Company Description Deployed is a brand dedicated to those who live boldly and push boundaries. Celebrating passions that require courage and resilience, we draw inspiration from diverse domains such as aviation, military, expeditions, wildlife, the high seas, and the open roads. Our commitment lies in creating products and experiences for individuals who...


  • Kolkatta, India EFRAC Lab Full time

    Business Development Role-Analytical Testing (Food/Pharma)-Kolkata, Rajarhat BUSINESS DEVELOPMENT ROLE: We are looking for an experienced and results-driven Sales /Business Development professional from Food or Pharma Industry to lead our efforts in promoting and expanding EFRAC’s Analytical Services in PAN India market. The successful candidate will play...

  • Team Lead

    2 days ago


    Kolkatta, India TP Full time

    Roles and Responsibilities Be responsible for the team’s overall performance. • Ensure timely and effective completion of assigned tasks. • Resolve queries in exceptional situations and escalate them, when required (by following proper channels). • Compile and publish reports on teams’ performance reports on set frequencies (Daily/Weekly/Monthly...


  • Kolkatta, India airtel Full time

    Mass Retail Experience Lead To lead and optimize the end-to-end customer experience for mass retail consumers in Prepaid and DTH services, with a strong focus on reducing customer interactions, controlling churn and MNP port-outs, improving digital adoption, ensuring effective grievance redressal, and driving timely service request closures as per defined...

  • QC Manager

    2 days ago


    Kolkatta, India EDWARD FOOD RESEARCH AND ANAL SIS CENTRE Limited Full time

    QC Manager – Drug/Pharma Testing Laboratory Job Description: QC Manager – Drug/Pharma Testing Laboratory Company: Edward Food Research & Analysis Centre Ltd. (EFRAC) Location: Kolkata (Barasat) Experience: 10+ years in pharmaceutical or analytical testing laboratories Role Summary: Lead the Quality Control (QC) operations of EFRAC’s Drug/Pharma Testing...

  • Sales Management

    2 weeks ago


    Kolkatta, India Kardex Full time

    The Kardex Group is one of the world’s leading manufacturers of dynamic storage, retrieval and distribution systems. With over 2,500 employees worldwide, we develop and manufacture logistics solutions that are used in many different sectors such as industrial manufacturing, retail and administration. Kardex India Pvt Ltd is seeking a motivated self-starter...


  • Kolkatta, India Digital Wolf Full time

    Company Description At Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. This is a full-time on-site role for...