B2B Content Writer

1 day ago


India Denave Full time

Deanve is looking for a B2B Content Writer, responsible for creating marketing focused content aimed at generating leads.

What you would be responsible for :

  • Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties.
  • Managing, planning, and coordinating content strategy ensuring it aligns with marketing and commercial objectives and target audience (including SEO optimisation).
  • Support and optimize ABM campaign and lead nurturing processes through email, content, and social channels.
  • Take ownership for content delivery to support marketing projects (launching new release, executing on awareness programs that are synchronised across various channels website (including microsite), email campaign and sales collaterals etc.
  • Analyze content performance and audience insights to inform and adapt creative strategies, ensuring maximum impact, ROI, and conversion rates.
  • Collaborate with internal team to ensure content aligns with overall business goals.
  • Leverage the power of GenAI tools to generate informative and quality content at scale.
  • Conduct ongoing competitor, industry, and keyword research to propose content ideas and SEO opportunities.

Qualification:

  • A bachelor's degree in English, journalism, marketing, or a related field.
  • 5+ years of experience and proven track record of creating high-quality, engaging B2B content.
  • Ability to produce content that will resonate with our target audience


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