Junior copywriter

2 weeks ago

Bengaluru, India BrandStory Digital Full time
Copywriter
Job Description
We are seeking a talented Social Media Copywriter to create, edit, and publish engaging content across social platforms, including Facebook, Twitter, and Instagram. This role is pivotal in expanding our digital presence and delivering value through impactful online content.
Roles and Responsibilities
Develop compelling blog posts, white papers, product/service descriptions, and website copy.
Engage with customers on social media to promote our services.
Optimize social media posts to resonate with our target audience.
Build relationships with clients and industry professionals.
Coordinate with internal teams to create advertising posts.
Track and report social media insights (e.g., traffic, engagement, conversion rates, shares).
Create thoughtful, personalized, and brand-focused content, strategies, and presentations.
Collaborate with designers, PR, and other professionals on marketing projects (e.g., email campaigns, landing pages).
Source relevant images and other content.
Analyze content marketing metrics and adjust strategies accordingly.
Regularly update the company’s social media pages with current news and announcements.
Write engaging captions, in-depth Linked In articles, and other social content.
Develop innovative web content with relevant visuals to retain reader interest.
Utilize advertising techniques to increase brand awareness, including promotions and competitions.
Monitor user engagement and respond promptly to followers.
Create content marketing campaigns to drive leads and subscriptions.
Apply SEO best practices to increase site traffic.
Requirements:
Proven experience as a Social Media Copywriter with a record of producing high-engagement content that drives leads.
Collaborative skills to work closely with the marketing team.
Ability to use data-driven insights to enhance content quality.
Excellent verbal and written communication skills.
Strong understanding of keyword research, SEO, and analytics tools, particularly Google Analytics.
Proficiency with social network platforms for advertising purposes.
Familiarity with paid advertising strategies.
Proficiency in English.
Research skills and a high level of creativity.
If you are passionate about creating content that resonates and drives results, we’d love to hear from you

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