Category Manager

2 weeks ago

Bangalore, India Infinity Learn Full time

Category Manager

About InfinityLearn

Infinity Learn, backed by Sri Chaitanya Education Group, is a hub of DIGITAL TALENT who are well-equipped to define the futuristic approach for the learners. Our result-oriented and passionate team is committed to making the process of learning infinite and fun. We want to build INNOVATION READY TECHNOLOGY to make the best of online education. We value outcomes to constantly improve our processes and approach towards the ever-growing & evolving learners' community. We bring course design models that present the components of learning in a flexible course structure that gives students the option of attending sessions face to face, online or both.

Job Summary:

Infinity Learn seeks a dynamic and results-driven Revenue Management and Lead Management Manager to oversee the optimisation of our revenue streams and effectively manage our lead generation and conversion processes. This role is a critical bridge connecting sales, marketing, and management, driving revenue through visibility, feedback loops, and actionable insights across departments.

Key Responsibilities:

Revenue Management:

  • Revenue Strategy Development: Develop and implement strategies to maximise revenue across all Infinity Learn products and services, including premium online courses, subscriptions, and offline offerings.
  • Pricing Optimization: Analyse market trends, competitor pricing, and customer demand to set optimal pricing strategies that enhance profitability and market share.
  • Revenue Performance Monitoring: Continuously monitor and analyse revenue streams, identifying opportunities for improvement and making data-driven recommendations to increase profitability.
  • Budget Management: Work closely with the finance team to manage budgets, ensuring revenue targets are met or exceeded within the allocated resources.

Lead Management:

  • Lead Generation Strategy: Work closely with Organic and Performance Marketing teams to execute lead generation strategies across multiple channels (online, offline, organic, and paid), ensuring a steady flow of qualified leads into the sales funnel.
  • Lead Qualification: Work closely with the Sales leadership to refine lead qualification criteria to ensure that leads are accurately assessed and prioritised based on their potential to convert.
  • Sales Funnel Optimization: Oversee the entire sales funnel, from lead acquisition to conversion, identifying bottlenecks and implementing strategies to improve conversion rates.
  • CRM Management: Manage the Customer Relationship Management (CRM) system, ensuring that lead data is accurate, up-to-date, and effectively utilised by the sales team.
  • Lead Nurturing: Use targeted content and personalised communication to create and implement lead nurturing campaigns to engage potential customers throughout the buyer’s journey.

Cross-Departmental Collaboration:

  • Bridge Sales, Marketing, and Management: This position acts as a crucial link between sales, marketing, and senior management to ensure alignment and visibility of key revenue-driving metrics.
  • Actionable Insights: Provide actionable insights across departments that may impact revenue, using complex data analysis to inform strategic decisions.
  • Lead Requirement Fulfilment: Collaborate with marketing to consistently ensure that the lead generation targets required for organisational growth are met.
  • Supervision and Guidance: Supervise and guide the lead generation and lead management teams to ensure the effective execution of strategies.
  • Management Reviews: Lead discussions and provide critical input during management reviews, focusing on revenue growth, lead management, and strategic alignment.

Key Qualifications:

  • Education: A Bachelor's degree from a Tier 1 engineering or MBA college is required. A Master’s degree is a plus.
  • Experience:
  • Minimum of 3 years of experience in a medium to large-scale B2C business.
  • Demonstrated experience in analysing complex data and sharing insights with senior management.
  • Preferred:
  • Experience in the EdTech industry.
  • Experience working with inside sales teams.
  • 1+ years of consulting experience.
  • Technical Skills: Proficiency in CRM software (e.g., Lead squared, Salesforce), data analysis tools, and revenue management systems. Advanced Excel skills are essential.
  • Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable strategies.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas and strategies to technical and non-technical audiences.
  • Leadership: Proven leadership experience with the ability to manage and motivate cross-functional teams.
  • Strategic Thinking: Ability to think strategically and develop short-term and long-term plans that align with Infinity Learn’s business goals.
  • Industry Knowledge: Familiarity with the EdTech industry, including trends, challenges, and competitive landscape, is highly desirable.

Personal Attributes:

  • Results-Driven: A strong focus on achieving measurable outcomes and driving business growth.
  • Innovative: Ability to think creatively and develop creative solutions to revenue and lead management challenges.
  • Data-Oriented: Meticulous attention to detail, ensuring accuracy and consistency in all revenue and lead management aspects. Able to generate data insights and actions
  • Collaborative: Strong team player who can work effectively across departments and with various stakeholders.
  • Sales-Centric: A deep understanding of sales needs and behaviour, committed to delivering sales success.

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