Amazon ads specialist

4 days ago

Indore, India Kyari Full time
About the Company:
Give wings to your career with the fastest growing and leading D2 C brand based in Indore. Kyari specializes in providing an extensive range of home decor plants, stylish planters, pots, and garden utilities that add life and vibrancy to indoor and outdoor spaces.
With a passion for green living and sustainable design, we curate our collections to inspire creativity, relaxation, and connection with nature. From trendy succulents and air-purifying houseplants to elegant pots and functional gardening tools, we offer everything our customers need to create their own urban jungle oasis.
To know more visit: Responsibilities:
Team Leadership: Manage, mentor, and guide the Amazon PPC team to deliver exceptional campaign results.
Strategy Development: Design and implement innovative Amazon PPC strategies to maximize ROI, improve sales velocity, and achieve target ACo S (Advertising Cost of Sale) and TACo S (Total Advertising Cost of Sale).
Campaign Management: Oversee the creation, optimization, and monitoring of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Performance Analysis: Analyze campaign performance metrics and generate actionable insights to optimize ad spend and improve outcomes.
Keyword Research & Optimization: Conduct in-depth keyword research and implement advanced targeting strategies to capture high-intent traffic.
Budget Management: Manage and allocate advertising budgets effectively across campaigns to ensure efficient utilization.
A/B Testing : Experiment with ad creatives, bidding strategies, and placements to identify high-performing combinations.
Competitor Analysis: Monitor competitor activity and marketplace trends to identify opportunities and threats.
Reporting & Insights: Provide detailed performance reports to stakeholders, highlighting successes, challenges, and actionable insights.
Collaboration: Work closely with the product, Support and creative teams to align advertising efforts with overall business objectives.
Stay Updated: Keep up with Amazon Advertising updates, algorithm changes, and best practices to maintain a competitive edge.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in Amazon PPC advertising with a proven track record of managing large-scale campaigns.
1+ years of experience leading and managing a team of PPC specialists.
In-depth knowledge of Amazon Advertising platforms and tools.
Strong analytical skills with proficiency in tools like Excel, Google Sheets, and third-party PPC tools.
Excellent communication, leadership, and organizational skills.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

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