Manager Event

5 days ago

Pune, India Nyati Group Full time

Strategic Marketing Planning - Develop and implement annual marketing calendar aligned with mall objectives, tenant mix, and customer demographics. - Define and monitor Footfall Targets and SOH benchmarks in coordination with the operations and leasing teams. - Collaborate with key stakeholders to create marketing strategies that drive sales uplift and tenant satisfaction. Campaign Execution & Management ~- Plan and execute ATL, BTL, and digital campaigns including festive promotions, brand activations, influencer collaborations, and cross-promotions. ~- Work closely with creative agencies, media partners, and event vendors. ~- Analyze campaign performance and generate ROI-based reports. ~ Bring in Campaigns, Ips, Events to the mall with commercial strategic outlook. Customer Engagement & Experience - Implement programs to elevate the in-mall customer journey, including ambience, signage, and promotional visibility. - Champion customer data capture and analytics to drive personalization and retention efforts. Digital & Social Media Marketing - Drive mall's digital presence through content strategy, SEO/SEM, social media, email marketing, and mobile apps. - Oversee execution of digital campaigns with measurable KPIs – engagement, reach, conversions, etc. Coordinate with retail partners for joint promotions, co-branded events, and footfall-to-sales conversion strategies. - Share periodic footfall data, campaign plans, and insights with tenants to ensure alignment and buy-in. Establish and enforce standard operating procedures (SOPs) for event planning, approvals, execution, and documentation. ~- Generate regular reports on campaign effectiveness, SOH movement, tenant performance, and customer feedback. ~ Generate, Monitor manage all the brandings SOP and guidelines within the mall and Enthral. Key Performance Indicators (KPIs): - Digital engagement metrics (followers, reach, CTRs) - Number and scale of brand activations/events Bachelor's/Master's in Marketing, Mass Communication, or Business Administration. - Minimum 6 years of experience in B2C marketing, preferably in retail/mall/F&B industry. - Strong project management, analytical and stakeholder engagement skills. - Familiarity with CRM tools, digital marketing platforms, and event management. -

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