Vice President E-Commerce

13 hours ago

tamil nadu, India Valarr.io Full time

Description: Role Overview We are seeking a visionary and data-driven Vice President E-Commerce to lead and scale the companys entire online business across Direct-to-Consumer (D2C) and Quick Commerce channels, including platforms such as Swiggy Instamart, Blinkit, and Zepto. This is a strategic and P&L-owning leadership role responsible for driving exponential digital growth, optimizing channel profitability, leading performance marketing initiatives, and ensuring a seamless consumer experience across all digital touchpoints. Primary Responsibilities - Take complete ownership of revenue, profitability, and growth across both D2C and Quick Commerce channels. - Build and execute robust strategies to increase traffic, conversion, retention, and repeat purchase behavior on the brands website. - Strengthen relationships with Quick Commerce partners to enhance visibility, product availability, and sales velocity. - Lead all performance marketing and growth initiatives with a sharp focus on ROI, CAC, LTV, and ROAS. - Collaborate with Brand, Supply Chain, and Product teams to ensure alignment on pricing, inventory flow, offers, and customer experience. - Build, mentor, and manage a high-performing e-commerce and digital marketing team with strong ownership and accountability. - Drive data-centric decision-making by monitoring and analyzing key business metrics including traffic, conversion rate, repeat ratio, and overall channel profitability. Candidate Profile - 6+ years of experience in e-commerce or digital business leadership within FMCG, Food, or Consumer product categories. - Proven track record of scaling online business P&Ls across D2C and platform-based channels. - Deep operational understanding of Quick Commerce ecosystems and their commercial models. - Strong expertise in digital marketing, growth analytics, and conversion rate optimization (CRO). - Demonstrated success in team building, stakeholder management, and cross-functional leadership.

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