Senior Content Writer
2 weeks ago
CURA Software Solutions is a leading provider of Governance, Risk, Compliance and Risk-based Audit software solutions, implemented across more than 350 enterprise customers globally. Our solutions offer a clear picture of governance, risk and compliance across the organization which leads to better decision-making and risk management.
Role Overview : As a Senior Content Writer, you will play a vital role in elevating our brand presence across digital channels. We're seeking a savvy and experienced individual who is passionate about creating impactful content to drive brand engagement and increase organic traffic to our digital platforms. Collaborating closely with cross-functional teams, subject matter experts, and senior leadership, you'll lead key content projects to create compelling messaging.
Responsibilities:
- Develop content strategies to reach the target audience and marketing goals effectively.
- Create compelling content for various platforms including blogs, case studies, websites, brochures, event collaterals, webinars, and social media.
- Proofread and copyedit content to maintain quality and consistency.
- Execution of successful SM (LinkedIn) campaigns to increase brand visibility.
- Responsible for all corporate-level marketing collaterals and communication initiatives.
- Collaborating with senior leadership on CXO communication letters and employee communication initiatives.
- Research content and consumer trends to ensure relevance and appeal.
- Manage content calendars to ensure consistency across all platforms.
- Conducting content audits and offering constructive strategies/suggestions for improvements.
- Track and analyze content analytics and iterate on your content strategy.
- Supervise and mentor the content team and cross-functional team members on content best practices and initiatives.
Requirements:
- GRC Domain Experience.
- Bachelor/Master's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a Senior Content Writer or similar role with 3 to 5 years of experience and atleast 2 years of exposure to IT/ITES services.
- Excellent writing, editing, and proofreading skills with an understanding of editorial style guides.
- Strong understanding of content marketing, SEO, Growth Marketing practices/ principles, and digital channels.
- Proficiency in content management systems and social media platforms.
- Ability to work effectively in a collaborative, cross-functional environment.
- Detail-oriented with excellent organizational and time management skills.
- Strong analytical, creative, and problem-solving abilities.
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