Senior Specialist: Digital Transformation, Digital

6 days ago


Bangalore, India Protyze® Full time

Protyze i s a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms. Role Overview We're looking for a data-driven and creative  SEO Specialist who will play a key role in increasing our organic reach, driving qualified traffic, and improving search engine visibility across our product categories, content, and digital assets. This role requires a blend of analytical thinking, technical SEO knowledge, and a passion for health, wellness, and content optimization. Conduct comprehensive SEO audits and implement on-page, off-page, and technical SEO strategies. Perform keyword research to identify high-impact opportunities for growth. Optimize website architecture, page structure, and internal linking for crawlability and user experience. Collaborate with content and design teams to create SEO-friendly blog posts, landing pages, and product descriptions. Monitor and report on key SEO metrics (rankings, traffic, CTR, etc.) Manage backlink outreach, link-building strategies, and analyze competitors' SEO tactics. Stay updated on the latest algorithm changes, SEO trends, and tools to ensure continuous performance improvement. 2+ years of hands-on SEO experience (preferably in eCommerce or DTC brands). ~ Strong knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc. ~ Familiarity with CMS platforms like Shopify or WordPress. ~ Understanding of HTML/CSS basics, site speed optimization, and structured data. ~ Experience with Google Analytics (GA4) and performance dashboards. ~ Opportunity to shape the SEO strategy of a fast-growing wellness brand. Room for rapid growth and learning in a high-performance culture. Competitive Remuneration based on experience and performance.



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