Copywriter

6 days ago

India Wellbeing Nutrition Full time

Location: Gurugram

Are you a wordsmith with a passion for health, wellness, and nutrition? Ready to craft compelling content that inspires healthier lives? If so, we have the perfect role for you

About Us:

Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.

Key Responsibilities:

  • Content Creation & Copywriting:
  • Develop engaging, on-brand copy for social media posts, ads, website content, and email campaigns that align with our voice and strategy.
  • Craft concise and compelling short-form content for social platforms (Twitter, Instagram, TikTok, etc.), focusing on trend-driven, conversational styles.
  • Performance Ad Copy:
  • Write high-impact copy for performance-driven ads (e.g., Facebook, Google, Instagram) that drive conversions and engagement.
  • Optimise content based on ad performance and audience feedback, ensuring content resonates with target demographics.
  • Content Production & Strategy:
  • Collaborate with internal teams (designers, videographers, marketing) to produce visually and contextually aligned content.
  • Contribute to brainstorming and planning sessions to generate innovative ideas for campaigns and content initiatives.
  • Brand Voice & Alignment:
  • Ensure that all content, regardless of format or channel, aligns with our brand voice, mission, and values.
  • Regularly review and refine the brand's tone of voice and messaging based on performance and audience feedback.
  • Trends & Insights:
  • Stay up-to-date with digital content trends, social media updates, and cultural shifts to ensure content remains fresh and relevant.
  • Experiment with new content formats, messaging approaches, and creative strategies to enhance audience engagement.

Qualifications:

  • Proven experience as a copywriter, content creator, or in a similar creative role with a strong portfolio.
  • Hands-on experience in producing content across multiple formats (text, video, images) for social media, websites, and digital ads.
  • Excellent command of written and verbal communication, with a keen eye for detail.
  • Ability to adapt your writing style to various tones, from conversational and casual to formal and professional.
  • Familiarity with social media platforms and trends (Instagram, TikTok, Twitter, Facebook, etc.) and a good sense of viral content.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
  • A keen interest in digital marketing and content trends.

Bonus Skills (optional):

  • Experience with shooting and editing videos

How to Apply:

Ready to take the next step in your copywriting career?

Apply through this ad OR Send us your resume, portfolio, your current / last drawn CTC, expected CTC & Availability to join from , on , and

Join us in Gurugram and let's make the world a healthier place, one word at a time

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