Influencer Marketing Coordinator

2 weeks ago

New Delhi, India Story Digital Full time

Story Digital is a creative-first advertising agency that crafts ideas which connect, convert, and create culture. We blend storytelling with strategy to deliver bold, performance-driven campaigns for brands across entertainment, lifestyle, fashion, and FMCG. We’re looking for an Influencer Marketing Associate who lives and breathes digital culture — someone who understands the power of creators, knows how to find the right voices, and can turn collaborations into conversations that matter. Key Responsibilities Influencer Strategy & Execution Identify, evaluate, and onboard influencers and content creators across Instagram, YouTube, and emerging platforms. Build data-driven influencer campaigns aligned with brand objectives and audience insights. Support in developing campaign briefs, creative hooks, and content calendars. Relationship Management Maintain strong relationships with influencers, agencies, and brand teams. Negotiate deliverables, timelines, and pricing while ensuring creative quality. Coordinate contracts, content approvals, and campaign tracking end-to-end. Campaign Performance & Reporting Track influencer deliverables, engagement metrics, and ROI through analytics tools. Prepare post-campaign reports highlighting performance, learnings, and recommendations. Suggest optimization strategies for future campaigns based on data insights. Cross-Team Collaboration Work closely with the strategy, design, and social-media teams to ensure messaging consistency. Stay ahead of digital trends, creator movements, and viral formats relevant to brand campaigns. Requirements 1–3 years of experience in influencer marketing, creator relations, or digital campaign management (agency experience preferred). Strong understanding of social media trends, influencer metrics, and content strategy. Excellent communication, negotiation, and coordination skills. Ability to manage multiple campaigns and creators simultaneously. Proficiency with tracking tools (e.g., Heepsy, Upfluence, Sprinklr, Excel/Sheets). Why Join Story Digital Work with some of the most creative minds in the digital space. Collaborate on campaigns for top lifestyle, fashion, and entertainment brands. A fast-paced, idea-driven culture that values initiative, ownership, and growth. Competitive compensation — best for the best. Send your CV to /

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