Digital Marketing Strategist

4 days ago


Mumbai, Maharashtra, India Podar Education Network Full time

About Us

The Podar Education Network is a leading education group with over 97 years of experience in the sector.

We are seeking a skilled Digital Marketing Executive to join our team.

Job Summary

This role involves managing internal marketing, social media vendor relationships, and driving performance marketing efforts across Meta/Google and SEO.

Key Responsibilities

  • Manage internal marketing and social media vendor relationships ensuring efficient communication and high-quality deliverables.
  • Create, manage, and optimize Google Ads and Meta (Facebook/Instagram) ad campaigns to achieve lead generation targets.
  • Oversee the implementation of SEO strategies to improve organic search performance.
  • Collaborate with internal teams and external agencies to ensure successful execution of digital marketing strategies.
  • Monitor and analyze campaign performance providing regular reports and insights to improve ROI.
  • Stay up-to-date with industry trends algorithm changes and best practices in paid media and SEO.

Required Skills

  • Excellent written and verbal communication skills.
  • Expertise in social media paid campaigns on platforms (Instagram AdWords LinkedIn Facebook YouTube).
  • Problem-solving acumen.
  • Experience with Google Analytics and Meta Business Suite.
  • Strong attention to detail with time management and organizational skills.
  • Ability to work independently and manage multiple tasks.
  • Ability to visualize content and communicate it thoroughly to the graphics team.
  • An appetite for learning and adapting.
  • Good grasp of various formats of social media content.

Ideal Candidate

  • A bachelor's degree in English Communications Marketing or a related field.
  • 2 years of experience handling social media from the agency side.
  • Proven history of demonstrating brand impact via social media content.
  • Creative strategic and problem-solving ability.
  • An appetite to learn fast and adapt.

Estimated Salary: ₹5.5 lakhs - ₹7.5 lakhs per annum



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