Digital Marketing Strategist
4 days ago
About Us
The Podar Education Network is a leading education group with over 97 years of experience in the sector.
We are seeking a skilled Digital Marketing Executive to join our team.
Job Summary
This role involves managing internal marketing, social media vendor relationships, and driving performance marketing efforts across Meta/Google and SEO.
Key Responsibilities
- Manage internal marketing and social media vendor relationships ensuring efficient communication and high-quality deliverables.
- Create, manage, and optimize Google Ads and Meta (Facebook/Instagram) ad campaigns to achieve lead generation targets.
- Oversee the implementation of SEO strategies to improve organic search performance.
- Collaborate with internal teams and external agencies to ensure successful execution of digital marketing strategies.
- Monitor and analyze campaign performance providing regular reports and insights to improve ROI.
- Stay up-to-date with industry trends algorithm changes and best practices in paid media and SEO.
Required Skills
- Excellent written and verbal communication skills.
- Expertise in social media paid campaigns on platforms (Instagram AdWords LinkedIn Facebook YouTube).
- Problem-solving acumen.
- Experience with Google Analytics and Meta Business Suite.
- Strong attention to detail with time management and organizational skills.
- Ability to work independently and manage multiple tasks.
- Ability to visualize content and communicate it thoroughly to the graphics team.
- An appetite for learning and adapting.
- Good grasp of various formats of social media content.
Ideal Candidate
- A bachelor's degree in English Communications Marketing or a related field.
- 2 years of experience handling social media from the agency side.
- Proven history of demonstrating brand impact via social media content.
- Creative strategic and problem-solving ability.
- An appetite to learn fast and adapt.
Estimated Salary: ₹5.5 lakhs - ₹7.5 lakhs per annum
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