International Brand Strategist for Global Markets
2 days ago
Kapiva is a pioneering modern ayurvedic nutrition brand dedicated to bringing selectively sourced, natural foods to Indian consumers. We aim to bridge the gap between ancient Indian food traditions and modern-day consumers.
Role OverviewWe are seeking a highly skilled International Brand Manager to join our team in Bangalore. As a key member of our marketing team, you will be responsible for building brands for various solution areas under our portfolio of products in international markets.
Key Responsibilities:- Develop and execute end-to-end short & mid-term plans aligned with long-term objectives for assigned solution areas
- Analyze market trends, competitive landscapes, and consumer behavior to inform brand positioning and strategies
- Lead new product development (NPD) initiatives, including packaging design and channel alignment
- Design and execute communication strategies across consumer touchpoints, such as social media, performance marketing, and influencer collaborations
- Drive data analytics and measurement to optimize marketing initiatives
- Collaborate with cross-functional teams, external partners, and agencies to achieve business targets
To succeed in this role, you should have:
- A master's degree in Communication, Business Administration, or a related field
- 4-5 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing
- Prior experience in direct-to-consumer brands or FMCG brands is an advantage
- Self-driven, enthusiastic, and able to manage multiple projects simultaneously
- Excellent stakeholder management skills
- Analytical bent of mind and ability to handle data and track metrics
- Passion for building a consumer brand
We offer a competitive salary range of ₹1,200,000 - ₹1,500,000 per annum, commensurate with experience and qualifications. Our company provides a dynamic work environment, opportunities for growth and development, and a chance to be part of a young, ambitious team.
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Global Brand Strategist
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