Product Marketing Director

4 weeks ago


Bengaluru, Karnataka, India PayU Full time
Job Overview:

As a Product Marketing Director at PayU, you will be responsible for developing and executing marketing strategies that drive product adoption and revenue growth. You will work closely with cross-functional teams to understand customer needs and develop targeted marketing campaigns that resonate with our target audience.

Key Responsibilities:
  • Develop and execute marketing plans that drive product adoption and revenue growth.
  • Collaborate with product and business leaders to develop product positioning and messaging that resonates with our target customer personas.
  • Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.
  • Develop a marketing plan for the products including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products including speaking engagements and written works.

Requirements:
  • Minimum 5-8 years of relevant experience.
  • Should be from a Payments background with knowledge on Payment Security, PG and Prepaid and FRM.
  • Experience in running marketing campaigns in APAC and MEA.
  • Individual Contributor role (self-driven and hands on).

What We Offer:
  • Opportunity to work with a leading payments company.
  • Collaborative and dynamic work environment.
  • Competitive salary and benefits package.


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