Product Marketing Director
4 weeks ago
As a Product Marketing Director at PayU, you will be responsible for developing and executing marketing strategies that drive product adoption and revenue growth. You will work closely with cross-functional teams to understand customer needs and develop targeted marketing campaigns that resonate with our target audience.
Key Responsibilities:
- Develop and execute marketing plans that drive product adoption and revenue growth.
- Collaborate with product and business leaders to develop product positioning and messaging that resonates with our target customer personas.
- Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.
- Develop a marketing plan for the products including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products including speaking engagements and written works.
Requirements:
- Minimum 5-8 years of relevant experience.
- Should be from a Payments background with knowledge on Payment Security, PG and Prepaid and FRM.
- Experience in running marketing campaigns in APAC and MEA.
- Individual Contributor role (self-driven and hands on).
What We Offer:
- Opportunity to work with a leading payments company.
- Collaborative and dynamic work environment.
- Competitive salary and benefits package.
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