Digital Marketing Analytics Specialist

2 days ago


Thiruvananthapuram, Kerala, India QBurst Full time

We are seeking a highly skilled Digital Marketing Analytics Specialist to join our team at QBurst. The ideal candidate will have experience in web and mobile analytics, with a proven track record of delivering high-quality results.

About the Role

As a Digital Marketing Analytics Specialist, you will be responsible for analyzing data related to web and mobile app performance, identifying trends and insights, and providing recommendations to enhance business performance. You will work closely with cross-functional teams to ensure that analytics implementation and reporting aligns with business objectives.

Key Responsibilities
  • Analyze data related to web and mobile app performance, including traffic, user behavior, conversion activity, site performance, and campaigns.
  • Develop Google Looker Studio dashboards by merging data from different sources.
  • Monitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performance.
  • Implement and evaluate A/B tests for Conversion Rate Optimization.
Requirements
  • Google Analytics Certified professional with at least six years of experience in analytics and reporting.
  • In-depth knowledge of analytics tools, including Google Analytics, Tag Manager, Firebase, Heap, and Mixpanel.
  • Excellent analytical skills and the ability to work with large data sets.
  • Strong project management skills and the ability to deliver in a fast-paced environment.
What We Offer

We offer a competitive salary package, with an estimated salary of ₹1,200,000 - ₹1,800,000 per annum, depending on experience. This role also comes with opportunities for career growth and professional development in a dynamic and innovative company like QBurst.



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