Chief Audience Intelligence Officer

7 days ago

Nellore, Andhra Pradesh, India beBeeConsumerInsightsManager Full time ₹ 2,20,00,000 - ₹ 2,80,00,000
Job Title: Senior Manager Consumer Insights

Our ideal candidate will lead the Research & Strategy team as a dynamic and analytical professional, driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

This role is critical in synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

  • Key Responsibilities:
  • Lead audience data analysis using tools such as BARC, internal analytics platforms, and industry-standard measurement tools.
  • Interpret and visualise large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behaviour.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Strategy & Narrative Building:
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that are easy to understand and guide decision-making.
  • Cross-Functional Collaboration:
  • Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.

Requirements:

We require a Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.

A minimum of 12 years of experience in a media/entertainment environment with a strong focus on audience research and insights is preferred.

The ideal candidate will have a deep working knowledge of BARC software and television/digital audience measurement systems.

Technical Skills:

Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools are required.

Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualisation tools.

Soft Skills:

Strong communication skills with the ability to translate numbers into clear, actionable stories.

A collaborative mindset with the ability to work across diverse teams.

High attention to detail and a strategic thinker.

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