Digital Solutions Strategist
4 days ago
About Ethereal Vortech Solutions Inc.
We're a collaborative organization driving digital prosperity for our clients. Our unique approach involves immersing ourselves in initiatives to understand distinct challenges. Specializing in comprehensive business solutions, including talent acquisition and recruitment, we redefine digital journeys for unparalleled success in the evolving digital landscape.
Compensation
The estimated salary for this role is around $95,000 per year, commensurate with experience. This is a full-time remote position.
Job Description
This is a Product Marketing Manager role at Ethereal Vortech Solutions Inc. The successful candidate will be responsible for market research, developing go-to-market strategies, sales support, product management, and product marketing activities.
Key Responsibilities
- Maintain expertise in market research and develop effective go-to-market strategies.
- Design and execute performance-driven campaigns on Google Ads and Meta Ads (Facebook & Instagram), ensuring maximum reach and ROI.
- Collaborate closely with cross-functional teams to ensure cohesive marketing efforts.
- Closely work with sales teams to align on product positioning and lead generation goals.
- Develop impactful ad copy, visuals, and landing pages in collaboration with the creative team.
- Analyze campaign performance using tools like Google Analytics and Meta Business Suite to inform iterative improvements.
- Apply data-driven insights to optimize campaigns and achieve desired outcomes.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Proven track record of success in market research, go-to-market strategy development, and campaign execution.
- Expertise in Google Ads and Meta Ads (Facebook & Instagram) campaign management.
- Strong analytical and problem-solving skills, with the ability to interpret data and drive strategic decisions.
- Familiarity with project management tools and methodologies.
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