Digital Marketing Strategist for E-commerce Growth
1 day ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at SuperStuff. This is an exceptional opportunity to contribute to the growth of a leading D2C health and wellness brand.
Key Responsibilities:
* Plan and execute digital marketing campaigns across multiple channels, including Google Ads, Meta (Facebook & Instagram), Criteo, and Taboola.
* Manage campaign lifecycle, from setup to monitoring, optimization, and reporting.
* Optimize advertising budgets to ensure maximum efficiency and strong return on ad spend (ROAS).
* Continuously A/B test and optimize landing pages, user flows, and conversion paths to improve conversion rates.
* Implement and manage end-to-end user journeys using WebEngage to reduce drop-offs, cross-sell/upsell strategies, and post-purchase engagement.
* Leverage WhatsApp marketing through Interakt to re-engage existing customers and drive repeat purchases.
* Stay updated on industry trends, emerging technologies, and competitive strategies.
* Experiment with new marketing channels and tactics to expand beyond traditional platforms.
* Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
Eligibility & Qualification- In-depth knowledge of Google Ads and Meta ad platforms, including customer audience capabilities, campaign types, and selecting campaigns aligned with business objectives.
- Prior experience managing ads spends worth ₹30 to ₹50 Lacs for a D2C brand is crucial.
- Expertise in D2C tools like Shopify, Meta Ads, WebEngage, and Interakt.
- Proficiency in tools like Google Analytics and MarTech platforms.
- Strong analytical skills to interpret data, derive actionable insights, and make data-driven decisions.
- Passion for staying up-to-date on industry trends and best practices.
Estimated salary: ₹1,200,000 - ₹1,800,000 per annum.
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